Subject

Living in a world of Chemistry. Introduction (atomic theory, periodic table). Nuclear reactions-nuclear energy, Chemical bonds. Liquids and solutions, Chemical equilibrium - ionic equilibria in aqueous solutions (acids and bases, hydrolysis, buffer solutions, precipitation, titration). Oxidation-reduction reactions, galvanic cells. Chemical thermodynamics. Chemical kinetics. Introduction to Organic Chemistry. Basic Laboratory techniques. Solutions preparation. Mixture’s components separation. Qualitative Analysis. Quantitative Analysis. Titration. pH estimation. Solution’s conductivity estimation.

Educational Aims

The scope of this course is the teaching of main chemical principles and laws. Moreover this course introduces the student to the most recent information on subjects as energy, new advances in materials and environmental issues. Students will understand the scientific bases for making the important personal choices demanded for the use of chemicals and chemical products and how chemistry research and development will affect the quality of human life.

Bythe end of this course every student is expected to have obtained i) main chemical principles within the framework of real-world applications ii)identification of chemical bond type iii)physicochemical properties and applications of main inorganic and organic compounds iv)chemical equilibrium, chemical equilibrium of weak acid and bases, v)importance of buffer solutions, vi)neutralization and hydrolysis vii)concentration estimation viii)pH estimation of various solutions and mixtures ix)redox reactions and applications.

Furthermorestudentswill obtain the necessary knowledgethatwill helpthemto understand the content of next courses as  “Food Chemistry and Technology”, “Food Safety” and “Organic Chemistry”.

By the end of this course every student will be familiar with the use of reagents, solvents andbasic laboratory techniques such as: solution preparation, mixture’s components separation, qualitative analysis, quantitative analysis, titration and applications, pH measurement, solution’s conductivity measurement.

Student Evaluation

1. Written examination after the end of the semester. The mark constitutes the 75% of the final grade (G_75%). Minimum passing grade:  5.
2. Reports following completion of each laboratory experiment. The mean mark constitutes the other 25% of the final grade (G_25%). Minimum passing grade:  5.

The final grade for the course is calculated by the final grade in the Lab (25%) and the grade of the final written examination (75%). The student must have secured a minimum grade of 5 in both Lab and the final written examination.

Bibliography

1. General Chemistry, Ebbing-Gammon, translation in Greek by Ν.Κlouras,  Travlos Publishing

2. General and Inorganic Chemistry, in  Greek, M.Lalia-Kantouri, S.Papastefanou, ΖΗΤΗPublishing, Thes/niki

3. WorldofChemistry, 2nd Edition, Joesten and Wood, Saunders College Publishing

4. Notes for Laboratory of General Chemistry , A.Ladavos, in Greek

Subject

1. Basic Concepts of Information Systems
2. Development of Information Systems
3. Methodologies for the Development of Information Systems. Cycle of Development and Life of Information Systems
4. Organizational and Business Planning Issues
5. Systemic Theory
6. Information Systems Strategies. Reorganization of Business Processes.
7. Modeling Issues. Modeling Procedures. Data Modeling. Object Oriented Modeling
8. Design and Development Issues. Traditional Information Systems
9. Evolutionary Development. Using Prototypes. Rapid Application Development. Information Systems Development Engineering
10. Role and Participation of the Human Factor
11. Human-Machine Interaction. Knowledge Management. Customization to Customer Requirements
12. Presentation and Implementation of Tailor-Made Solutions. Applications and  Packages. Operational Resources Planning Packages. Use of External Resources
13. SoftwareEngineering. Holistic Techniques
14. Data Techniques. Entity modeling. Normalization
15. Procedure Techniques. Data Flow Diagrams
16. Decision Trees. Decision Tables
17. Structured Description. Structure Diagrams. Structured Walks
18. Correlation Tables. Charts of Actions. Entity Life Cycle.

Educational Aims

The course is the main introductory lesson in the concepts of structure, organization, analysis and design of modern information systems.

By the end of this course the student will be able to:

• deal with the analysis and design of an Information System as a systematic analysis and system design methodology
• clearly identify the specifications of a system and be able to separate them into functional and non-functional
• identify the appropriate process analysis technique, as appropriate, depending on the nature of the Information System and the limitations underlying it
• identify the appropriate data analysis technique, as appropriate, depending on the nature of the Information System and its limitations
• systematically investigate the impact of alternative techniques, decisions and strategies
• utilize the capabilities of the various techniques and tools for analyzing and designing Information Systems to optimally address organizational and business planning issues, modeling issues, design and development issues, and software issues.
• evaluate various methodologies of analysis and design of Management Information Systems
• communicate information, ideas, problems and solutions to both specialist and non-specialist public
• develop knowledge acquisition skills needed to continue to post graduate studies with a high degree of autonomy
• gather and interpret relevant data (in their knowledge field) to form judgments that include reflection on relevant scientific issues 

Student Evaluation

Written examination after the end of the semester (100%) including:

• Multiple-choice questions
• Solving problems of analysis and design of information systems
• Benchmarking theory elements

Bibliography

1. Ανάπτυξη Πληροφοριακών Συστημάτων, Ν. Βώρος, Γρ. Μπεληγιάννης, Γ. Τσιρογιάννης, Εκδόσεις Νέων Τεχνολογιών, 3η Έκδοση, 2017.
2. Μεθοδολογίες Ανάλυσης και Σχεδιασμού Πληροφοριακών Συστημάτων, E. Κιουντούζης, Εκδόσεις Μπένου, 2η έκδοση, 2000.
3. Systems Thinking, Systems Practice, P. Checkland, John Wiley & Sons Inc., 1999.
4. Information Systems and Computer Applications, National Learning Corporation, 2002.
5. Managing and Using Information Systems, K. Pearlson, C. Saunders, 2nd Edition, John Wiley & Sons Inc., 2003.

Subject

In the first term, the focus is on students' understanding of the basic skills in the business domain. The purpose of teaching leads to the possibility of understanding and training of key skills where constant opportunities for communication activities will be given to students. The content of the syllabus includes exercises on reading, writing, speaking and listening where students will be trained in basic writing principles in the business context (company memo, press releases, corporate blog, business report), and communication activities (presenting reports, presenting graphs, making deals, dealing with staff reaction, addressing concerns, making public statements, debating).

Educational Aims

Student Evaluation

Write exams at the end of the semester.

Bibliography

1. Career Express: Business English C1 - Course Book with audio CDs, Jane Maier-Fairclough, Gerlinde Butzphal, Έκδοση 1η, 2013.

Subject

1. Functions (linear, non-linear, exponential, logarithmic). Solution metghods application on financial problem.
2. Nominal, real and compound interest, future value, present value, loan, installment, investment validation
3. Differentiation theory (numerical sequences, limits, function continuation, derivatives application, univariable function optimization, financial function optimization)
4. Differentiation theory application for financial problems solution, Overall and limited quantities, flexibility. Production, cost, income, profit usefulness functions. Financial functions optimization, dead points.
5. Integration theory (integrals, integration methods, financial applications of integrals)
6. Linear algebra (linear equation systems, vectors, matrixes, determinants
7. Multivariable functions (multivariable function derivation, partial derivatives application, multivariable function optimization). Complex function derivation.
8. Differential equations. Solution and application of 1^st and 2^nd order differential equations

Educational Aims

Aim of this course is to introduce students to the basic concepts of financing functions and terminology. Main target of this course is the training of students on handling financial problems using Mathematical tools like integrals, derivatives, differential equations, matrixes etc.

More specific, the lessons which are offered are from the following topics:

• Vectors, Matrixes, Determinants
• Linear equation systems, Function limits
• Derivatives, Integrals
• Multivariable functions, Partial derivatives
• Cost functions, Sale functions, Demand functions
• Limited financial quantities, Financial quantities variation rates
• Local extremum of financial quantities as a time function
• Customer surplus, Producer surplus, Social surplus
• 1^st order linear differential equations, 2^nd order linear differential equations

By the end of this course the student will be able to:

• Integrate financial functions and to interpret the results
• Predict the variation of a product price and quantity
• To determine the price and the price extremum of a product as a time function depending on market conditions
• Estimate the equilibrium price and quantity of a product
• Investigate the dynamic stability of a market equilibrium
• Exploit the capabilities that mathematical tools offer for the prediction and handling of products market
• know in-depth the basic theoretical knowledge about the subject
• use knowledge and understanding acquired in a manner that indicates a professional approach to their  work or profession
• have competences typically demonstrated by developing and supporting arguments and solving problems within their field of knowledge
• communicate information, ideas, problems and solutions to both specialist and non-specialist public
• develop knowledge acquisition skills needed to continue to post graduate studies with a high degree of autonomy
• gather and interpret relevant data (in their knowledge field) to form judgments that include reflection on relevant scientific issues

Student Evaluation

Written examination after the end of the semester (100%) including:

• Solving financial problems using mathematical tools
• Benchmarking theory elements

Bibliography

1. Essential Mathematics for Economics and Business, Bradley Teresa, Paperback: 682 pages, Publisher: John Wiley & Sons; 3rd Revised edition edition (27 May 2008), Language: English, ISBN-10: 0470018569.
2. Fundamental Methods of Mathematical Economics, Alpha C Chiang, Hardcover: 800 pages, Publisher: McGraw-Hill/Irwin; 3 edition (Feb. 1 1984), Language: English, ISBN-10: 0070108137
3. Financial Science Mathematics, Sarafopoulos George, Mylonas Nick, Publisher: Tziola, 1st edition, 2016 (in Greek language).
4. Invitation to Mathematics of Financial and Management Science Vol. B’, Loukakis Manolis, Publisher: Sofia, 1st edition, 2016 (in Greek language).

Subject

• Introduction to Agricultural economics (Basic concepts and terms)
• Production Economics: Meaning, definition. Nature and scope of Agricultural Production Economics.
• Introduction to production economics
• Production Factors for the of agricultural products (land, labour, capital).
• Types and systems of farming (farming and farming systems, organization of agricultural production, intensity and crop rotation).
• Production Cost and farm efficiency.
• Production Functions in agriculture (Meaning and types Laws of returns: Increasing, constant and decreasing. Factor-product relationship, Determination of optimum input and output Factor-factor relationship, Product-product relationship. 
• Marketing of agricultural products.
• Prices of agricultural products.
• Processing-storage - transport of agricultural products.
• Standardization - packaging -  identification of agricultural products.
• Market research and advertising.

Educational Aims

By the end of this course the students will have developed the following skills:

• Ability to exhibit knowledge and understanding of the essential facts, concepts, theories and applications which are related to Agricultural Economics.
• Ability to apply this knowledge and understanding to the solution of problems related to Agricultural Economic
• Ability to adopt and apply methodology to the solution of non-familiar problems
• Study skills needed for continuing professional development.
• Ability to interact with others in agricultural Economics
• Ability to analyse and calculate the basic cost of agricultural production
• Ability to analyse and calculate the main economic outcomes that are of interest to agricultural Farms
• In addition, the workshop will provide students the essential skills to solve s practical problems of the agricultural economy with spreadsheets (Excel)

Student Evaluation

I. Final exam (80%) Written with:

• Quick Questions,
• Test Development Questions,
• Problem solving,
• Multiple choice questions
• Short case study Analysis
• Theory data analysis

II. Presentation of Group / Atomic Work (20%)

Bibliography

Subject

This module provides a framework for understanding the four critical management functions involved in planning, organizing, controlling and leading. These functions are considered fundamental in accomplishing organizational goals. The course also aims to help students acquire basic skills and abilities for effective time management, risk management, crisis management and change management. Case studies and discussion of related articles are utilized for deeper understanding of the discussed areas.

Educational Aims

This course is designed to develop student awareness of organizations and the variety of skills useful in managerial roles, foster a spirit of critical inquiry and stimulate student pursuit of personal development and lifelong learning. At the end of this course, students will:

• Become familiar with the historical development of management theory
• Understand the four functions of the managerial process
• Define goals and plans, applying the appropriate management techniques and taking environmental uncertainty into consideration
• Indentify how organizational structure and coordination across departments can be used to achieve strategic goals
• Learn about control process and leadership styles
• Plan and exercise conscious control over the amount of time spent on specific managerial activities
• Acquire skills and techniques required to deal with serious situations (crises) before, during, and after they have occurred.
• Demonstrate an ability to use appropriate techniques in order to facilitate the initiation of organizational changes.

Student Evaluation

Student assessment is mainly based on the written examination at the end of the semester, which includes questions that evaluate both the acquired knowledge by students and their ability to utilize them critically.

However, students can gain extra points by working on an assignment given to them during the term. This is not compulsory but can significantly contribute to the final record. Grades are based 20% on assignment and 80% on final exams.

Bibliography

Subject

• Principles of environmental systems
• Energy and material resources – Concepts and Forms
• The agro-ecosystem and its operation
• Pollution and protection of soil and water resources in agriculture
• Sustainable management of the agro-ecosystem
• Economy and environment
• Alternative energy resources – Energy crops
• Environmental management systems
• Sustainable Development and Environment

Educational Aims

The course introduces students to the concept of the environment and especially to the agro-system management procedures. The structure of teaching material aims at introducing students to the basic concepts of environment, linking the concept of agricultural production and the agro- ecosystem. The aim is to better understand meanings such as:

• Biogeochemical cycle of elements
• Classification of agroecosystems
• Alternative Energy Sources, Energy Crops
• Environmental management systems
• Environmental footprint of agricultural products

Finally, the main objective of the course is to better understand the importance of the environmental management as a mean to the sustainable development of the agricultural holdings.

By the successful completion of the course students will be able to:

• Gather advanced knowledge, through the critical understanding of the environment’s theories and principles, the biogeochemical element cycle, biodiversity, agro-system and environmental pollutants.
• Assess and classify the main pollutants in an environmental case study.
• To study and use the Environmental Science as an “Interdisciplinary study” that combines knowledge and information from natural sciences such as agriculture, biology and soil science and social sciences such as economics, politics and ethics, to give a big picture of how nature works and to show that everything is intertwined.
• Analyze and use scientific rules, principles, models and opinions which help the better understanding of the environmental problems and their possible solutions and how this opinions, problems and solutions are linked. This book is a single study of environmental problems, relationships and solutions.
• Cooperate with fellow students to create and present a case study of environmental problems and their impacts including a single study of environmental problems, relationships and solutions. 

Student Evaluation

Student’s evaluation is mainly based on the final written exams performance given at the end of the semester (70%). The final exams contain Short Response Questions or Multiple-Choice questions. Solving problems related to environmental management. Comparative evaluation of the theory.

Presentation of teamwork (30%). Delivering written works and public -presentation by Working Groups. 

Bibliography

1. G. TylerMiller «Βιώνοντας στο Περιβάλλον ΙΙ». εκδ. Ιων (in Greek).
2. Σ. Καρβούνης, Δ. Γεωργακέλλος «Διαχείριση Περιβάλλοντος» εκδ. Σταμούλη (in Greek).

Subject

The course consists of the following thematic units:

• Structure and organization of plant cell
• Cell division (mitosis-miosis)
• Cell types and tissues: parenchyma, supportive, conductive, epidermal, secretory tissue, meristems
• Vegetative organs: primary and secondary growth of stem and root. Morphology of anatomical structure of leaf. Pollination and Fertilization. Types of fruits
• Physiology of seed germination
• Plant growth and development
• Photosynthesis – Respiration
• Water intake and transport. Transpiration and factors influencing it
• Nutrients: intake, transport and importance of inorganic nutrients on plant growth and development
• Plant hormones
• Ecophysiology: study of the morphological, physiological and biochemical responses of plants in relation to environmental factors

Educational Aims

The main objective of this course is to provide knowledge about the morphology, structure and anatomy of the plants as well as to understand their basic physiological functions. To achieve that, the course except the lectures includes weekly laboratory exercise by using specialized laboratory equipment such as microscopes, stereoscopes etc.

 By the end of this course, students will be able to:

• Gather knowledge that involves critical understanding of plant morphology and physiology.
• Understand the structure and the organization of plants.
• Develop those knowledge-based skills needed to continue further studying with a high degree of autonomy.
• Communicate information, ideas, problems and solutions to both qualified and non-specialized audiences and to work with fellow students to present a study of morphological, physiological and biochemical responses of plants in responses in plants in relation to environmental factors.

Student Evaluation

Student’s evaluation is mainly based on the final written exams performance given at the end of the semester. The final exams contain Short Response questions or Multiple-Choice questions derived from the Lecture (70%) and laboratory (30%) material respectivelly.

Bibliography

1. Κωνσταντίνος Θάνος (2017). Φυσιολογία και Ανάπτυξη Φυτών, 2^η Ελληνική έκδοση, Εκδόσεις: UTOPIA ΕΚΔΟΣΕΙΣ Μ. ΕΠΕ, ISBN: 978-618-5173-16-6, (in Greek). Κωδικός Βιβλίου στον Εύδοξο: 59396732.
2. Α. Μποζαμπαλίδης (2006). Βοτανική, Μορφολογία και Ανατομία Φυτών, Β΄ Έκδοση Α. Μποζαμπαλίδης, (in Greek).
3. Γ. Καραμπουρνιώτης (2006). Φυσιολογία καταπονήσεων των φυτών. Εκδόσεις Έμβρυο και Γ. Καραμπουρνιώτης, ISBN 960-8002-14-1, (in Greek).
4. Σ. Καράταγλης, 1992. Φυσιολογία φυτών. Art of text, (in Greek).
5. Lincoln Taiz and Eduardo Zeiger (2006). Plant Physiology, Fourth Edition, Publisher: AS Ιnc.

Subject

In the second term, emphasis is placed upon students' further professional and academic needs. The teaching sessions include basic terminology in Agribusiness and Agriculture domain, training on advanced writing skills, guidance on improving coherence, cohesion, unity in an academic text, oral presentation skills and listening practice in the field.

Educational Aims

Student Evaluation

Write exams at the end of the semester.

Bibliography

1. English for Agribusiness and Agriculture in Higher Education Studies-Course Book with audio CDs, Robin Matheson, Έκδοση 1η, 2014.
2. Model Business Letters, Emails and Other Business Documents, Taylor S., Έκδοση 1η, 2014.
3. English for Academic Study: Extended Writing & Research Skills 2012 Edition - Course Book, Joan McCormack, John Slaght, Έκδοση 1η, 2012.

Subject

Introduction to food chemistry. Chemistry of major food constituents: water, aminoacids-proteins, carbohydrates, lipids, vitamins, inorganic constituents, enzymes and chemical additives.

Nutritional components at main food orders. Food Microbiology. Food spoilage.

Food preservation techniques: i)Heat treatment (pasteurization -sterilization) ii) use of low temperature and cold preservation iii)drying and dehydration, iv) canning, v)fermentation vi)Irradiation, vii)Use of preservatives viii)Food packaging-packaging materials-nutrition labeling, ix)novel packaging technologies,x)Transfer of chemicalsfrom packagingmaterials to food.

Application of analytical methods for the determination of food composition and adulteration.

 i) Determination of fat in dairy products, ii) acidity determination in olive oil and fruit juices, iii) alcoholic grade determination, iv) determination of ash content in flour, v) adulteration in honey, vi) adulteration in olive oil, vii) spectroscopy in food analysis, viii) characteristic of food packaging materials.

Educational Aims

At the end of this course every student will obtain:

1. Knowledge on the chemistry and role of the main food constituents (water, carbohydrates, proteins, lipids and vitamins)
2. Knowledge relevant to the new trends in food production and food preservation techniques at industry or household scale.
3. Knowledge relevant to the nutritional value of preserved food (composition, chemical additives, possibility of contamination with toxic substances.
4. Knowledge about the effect of several food treatments on their constituents.
5. By the end of this course every student will be familiar with the application of analytical methods for the determination of food composition and adulteration.

Furthermore, students will obtain the necessary knowledgethatwill helpthemto understand the content of next courses as“Food Safety”, Marketing of Agricultural Products and Food, Food Safety Management Systems.

Student Evaluation

1. Written examination after the end of the semester. The mark constitutes the 75% of the final grade (G_75%). Minimum passing grade:  5.
2. Reports following completion of each laboratory experiment. The mean mark constitutes the other 25% of the final grade (G_25%). Minimum passing grade:  5.

The final grade for the course is calculated by the final grade in th Lab (25%) and the grade of the final written examination (75%). The student must have secured a minimum grade of 5 in both Lab and the final written examination.

Bibliography

1. Τρόφιμα, Κυρανάς Ευστράτιος, ΕΚΔΟΣΕΙΣ Α. ΤΖΙΟΛΑ & ΥΙΟΙ Α.Ε., (in Greek).
2. Χημεία τροφίμων / Συλλογικό έργο, Hans - Dieter Belitz, Werner Grosch, Peter Schieberle · μετάφραση Μαρία Δ. Παπαγεωργίου, Άγγελος Ι. Βάρναλης · επιμέλεια Στυλιανός Ν. Ραφαηλίδης. - ΕΚΔΟΣΕΙΣ Α. ΤΖΙΟΛΑ & ΥΙΟΙ Α.Ε., (in Greek).
3. Τεχνολογίες επεξεργασίας και συσκευασίας τροφίμων / Ιωάννης Σ. Αρβανιτογιάννης, Αλέξανδρος Χ. Στρατάκος. - 1η έκδ. - Θεσσαλονίκη : University Studio Press, (in Greek).
4. Σημειώσεις Εργαστηρίου Χημείας και Τεχνολογίας Τροφίμων, Α.Λάνταβος, Α.Γιαννακάς & Α.Τσίντζου, (in Greek).

Bibliography

1. Γενική Χρηματοοικονομική Λογιστική (τόμος Α΄), Β. Φίλιος, 1η έκδοση / 2013, Εκδόσεις  ΣΥΓΧΡΟΝΗ ΕΚΔΟΤΙΚΗ ΕΠΕ.
2. Γενική Χρηματοοικονομική Λογιστική, Δ. Γκίνογλου, Π. Ταχυνάκης, Σ. Μωυσή, 1η έκδοση / 2005, Εκδόσεις ROSILI ΕΜΠΟΡΙΚΗ - ΕΚΔΟΤΙΚΗ Μ. ΕΠΕ

Subject

Decision making in a business environment and the role of Operational Research

The theory and practice of decision-making

Types of Operations Research Models

1.       Linear Programming (LP)

• Introduction to the subject of LP
• Fields of use and linear programming hypotheses
• The modeling methodology of LP models, Examples
• Graphical problem solving
• Sensitivity analysis through graphical approach
• Classical application problems of LPM
• The Lindo package

2.       The Simplex method

• Reduce LP problems in their normal form
• Basic feasible solutions and their use in LP
• Solve problems with the Simplex Method
• Special cases of problems

3.       The dual problem

• Construction of the dual through the economic approach
• Construction of the duplicate for any original
• Financial interpretation of the dual variables
• Sensitivity analysis

4.       Integer Linear Programming

• Modeling of integer linear programming problems
• Solving them with the branch and bound technique
• Solve them by using the Lingo package

Educational Aims

This course is the introductory lesson in the concepts of Operational Research. It aims at introducing students to the basic concepts of Operational Research, Linear Programming and Integer Programming.

Throughout the course, applications and exercises are from the agronomic and economic field.

By the end of this course the student will be able to:

• easily recognize if the problem to be solved can be addressed by operational research techniques and able to construct their mathematical model
• solve the problem with a software package
• analyze solutions and answer queries related to problem parameter changes (sensitivity analysis)
• know in-depth the basic theoretical knowledge about the subject
• use knowledge and understanding acquired in a manner that indicates a professional approach to their  work or profession
• have competences typically demonstrated by developing and supporting arguments and solving problems within their field of knowledge
• communicate information, ideas, problems and solutions to both specialist and non-specialist public
• develop knowledge acquisition skills needed to continue to post graduate studies with a high degree of autonomy
• gather and interpret relevant data (in their knowledge field) to form judgments that include reflection on relevant scientific issues 

Student Evaluation

Written examination after the end of the semester (100%) including:

• Multiple-choice questions
• Solving linear programming problems
• Solving integer programming problems
• Benchmarking theory elements

Bibliography

1. Εισαγωγή στην Επιχειρησιακή Έρευνα, Ι. Κολέτσος, Δ. Στογιάννης, 3^η Έκοδση, Εκδόσεις Συμεών, 2017 (in Greek).
2. Επιχειρησιακή Έρευνα, Παντελής, Υψηλάντης, 5^η Έκδοση, Εκδόσεις ΠΡΟΠΟΜΠΟΣ, 2015 (in Greek).
3. Γ. Οικονόμου και Α.  Γεωργίου, Ποσοτική ανάλυση για τη λήψη διοικητικών αποφάσεων, Τόμος Α' , 2^η Έκδοση, Εκδόσεις Μπένου, 2011 (in Greek).
4. Εισαγωγή στην επιχειρησιακή έρευνα, H. A. Taha, 9^η έκδοση, Εκδόσεις Τζιόλα, 2015 (in Greek).
5. Operations Research: An Introduction, Hamdy, A. Taha, Hardcover: 832 pages, Publisher: Pearson; 9 edition (September 8, 2010), Language: English, ISBN-10: 013255593X.
6. W.L. Winston, Operations Research, Applications and Algorithms (4th edition), PWS-Kent (2004).

Subject

This course is the introductory lesson in the concepts of Statistics. It aims at introducing the students to the basic concepts of descriptive statistics, probability theory and statistical inference.

1. Descriptive Statistics: the concepts of population, sample and variable in Statistics, tabulation and graphical representation of quantitative and qualitative data, a procedure and the purpose for grouping quantitative data into classes (Sturges’ empirical formula, types of classes or intervals and class boundaries or exact limits), measures of central tendency and variability.
2. Probability & Probability Distributions: the notion of probability, sample space and events, definitions and axioms of probability, theorems for the calculations of probabilities, conditional probability and independence, the law of total probability and Bayes’ theorem, random variables and probability distributions, the binomial, Poisson and normal distributions.
3. Statistical Inference: the approach for the generalization from a sample to the population using sample statistics and sampling distributions, point estimation (the method of maximum likelihood and the criteria for selecting among possible estimators), The Central Limit Theorem, interval estimation and hypothesis testing, estimations and tests for the parameters of a binomial, normal and Poisson population, estimation and test for the difference between two proportions from independent binomial populations, a test for the equality of variances from two normal populations, estimations and tests for the difference between the means of two independent normal populations, paired-observations comparisons, tests for independence and homogeneity in r x c contingency tables.

Educational Aims

This course is the introductory lesson in the concepts of Statistics. It aims at introducing the students to the basic concepts of descriptive statistics, probability theory and statistical inference.

By the end of this course the student will be able to:

• understand the statistical way of thinking in dealing with problems that come into sciences, but also in everyday life
• apply the statistical way of thinking to real problems from the field of economic and agronomic sciences, but also from their everyday life
• know in-depth the basic theoretical knowledge about the subject
• use knowledge and understanding acquired in a manner that indicates a professional approach to their  work or profession
• have competences typically demonstrated by developing and supporting arguments and solving problems within their field of knowledge
• communicate information, ideas, problems and solutions to both specialist and non-specialist public
• develop knowledge acquisition skills needed to continue to post graduate studies with a high degree of autonomy
• gather and interpret relevant data (in their knowledge field) to form judgments that include reflection on relevant scientific issues 

Student Evaluation

Written examination after the end of the semester (100%) including:

• Multiple-choice questions
• Solving descriptive statistics problems
• Solving probability and probability distributions problems
• Solving statistical inference problems
• Benchmarking theory elements

Bibliography

1. Γ. Κ. Παπαδόπουλος, Εισαγωγή στις Πιθανότητες και τη Στατιστική, Εκδόσεις Γ. Δαρδάνος – Κ Δαρδάνος Ο.Ε., Έκδοση 1^η, 2015 (in Greek).
2. Χ. Ζαχαροπούλου, Στατιστική Τόμος Α’, Εκδόσεις «Σοφία» Ανώνυμη Εκδοτική & Εμπορική Εταιρεία, Έκδοση 6^η, 2014 (in Greek).
3. Aczel, A. και Souderpandian, J., Στατιστική στον Κόσμο των Επιχειρήσεων, Π. Χ. Πασχαλίδης, Αθήνα 2013 (in Greek).
4. Γναρδέλλης, Χ., Εφαρμοσμένη Στατιστική, Παπαζήση, Αθήνα 2003 (in Greek).
5. Downing, D. και Clark, J., Στατιστική των Επιχειρήσεων, Κλειδάριθμος, Αθήνα 1998 (in Greek).
6. Κιντής, Α., Σύγχρονη Στατιστική Ανάλυση (συμβολή στην επιστημονική έρευνα και στη λήψη των αποφάσεων), Τόμος Α, Gutenberg, Αθήνα, 2002 (in Greek).
7. Πανάρετος, Ι. και Ξεκαλάκη, Ε., Εισαγωγή στη Στατιστική Σκέψη, Τόμοι Ι και ΙΙ, Αθήνα 2000 (in Greek).
8. Χαλικιάς, Ι., Στατιστική (μέθοδοι ανάλυσης για επιχειρηματικές αποφάσεις), Rosili, Αθήνα 2010 (in Greek).
9. Χατζηνικολάου, Δ., Στατιστική για Οικονομολόγους, Printshop, Ιωάννινα 2003 (in Greek). 
10. Introduction to Statistics: Fundamental Concepts and Procedures of Data Analysis, Howard M. Reid, Paperback: 632 pages, Publisher: SAGE Publications, Inc; 1 edition (August 28, 2013), Language: English, ISBN-10: 1452271968.
11. Introduction to Statistics and Data Analysis,  Heumann, Christian, Schomaker, Michael, Shalabh, Publisher: Springer International Publishing, 1st Edition, ISBN: 978-3-319-46160-1.
12. Introduction to Statistics, Carmine DeSanto,‎ Richard Moscatelli,‎ Rachel Rojas,‎ Mike Totoro, Paperback: 872 pages, Publisher: Pearson Learning Solutions; 10 edition (January 25, 2015), Language: English, ISBN-10: 1323056300

Subject

ELEGATIONS

1. Introduction to Food Safety
2. Basic principles of food microbiology
3. Food poisoning
4. Chemical and Physical hazards
5. Primary Production Safety
6. Safety in processing and maintenance of food
7. GoodSafety and Hygiene of Food Processing Facilities (Good Manufacturing Practice)
8. Hygiene and Training of Personnel of Food Industries
9. Food safety in the marketing and handling
10. Community legislative framework, notification mechanisms and quality control of agricultural product safety
11. Introduction to Quality Assurance Systems-HACCP Basic Principles
12. Implementation of Risk Analysis in Critical Control Points in Agricultural Products Quality Control in Food Safety (description of basic analytical methods of quality control)

LABORATORY

1. Preparation and sterilization of nutrients
2. Cultivation of microbial material in liquid medium
3. Microbiological food control with agar integration method, microbiological control of water
4. Control of milk pasteurization
5. Chromatographic control of pesticide residues in food
6. Olive oil quality indicator K as evidence of spoilage and malpractice in the processing of olive oil
7. Quality control of milk-physicochemical indicators of milk control upon receipt
8. Quality control of fraud in honey  

Educational Aims

The course is a compulsory introductory lesson on the concepts of food safety, food microbiology principles, quality control and HACCP principles.

The subject matter of the course aims at introducing students to good practice and hygiene duringthe production, processing, standardization and distribution of various agricultural products and foodstuffs. The necessary Community legislative and preventive hygiene control measures are presented at all stages of production, marketing and use of food, in order to ensure the production and processing of agricultural products and foodstuffs suitable for public health.Introduction to quality assurance systems is presented and HACCP basic principles are explained by analyzing examples of HACCP application in processing and standardization of agricultural products.

 Upon successful completion of this course the student will be able to:

• understand the basic principles of food microbiology.
• understand the key and critical features of good practice and hygiene at all stages of production and standardization of the various agricultural products and foodstuffs.
• know the basic principles of quality control to ensure public health.
• identify key microbiological, physical and chemical hazards both in primary production and in the processing, preservation, storage and handling of food.
• understand the role of traceability, quality control and packaging in the safety of agricultural products and foodstuffs.
• apply HACCP to a food processor not as a simple safeguard but as an integrated tool to minimize all the risks and make the food produced 100% safe.
• understand that the implementation of HACCP covers all sectors of the food industry from cultivation, harvesting and processing of raw materials to the distribution and consumption of food.

Student Evaluation

I. Written final examination (B_T) or intermediate progress tests which include:

• Multiple choice questions
• Analysis of concepts and terms
• Short answer questions
• Solving problems related to finding risks in farm food throughout the production process and consumption.

 Minimum predictable degree of theory: 5

ΙΙ.  Laboratory grade (B_E): Evaluation of work in Lab and homework exercises 

ΙΙΙ. COURSE'S FINAL LEVEL = (75% x B_T) + (25% x B_E )

Bibliography

1. «Ανάλυση επικινδυνότητας στα κρίσιμα σημεία ελέγχου (HACCP) στη βιομηχανία τροφίμων», Κωνσταντίνα Τζια, Αλέξανδρος Τσιαπούρης, Εκδόσεις Παπασωτηρίου, Αθήνα 1996.
2. «Ασφάλεια Τροφίμων», Ιωάννης Σ. Αρβανιτογιάννης, University Studio Press, Θεσσαλονίκη 2005.
3. «Από το Η έως το P (HACCP), Γιάννης Ζαμπετάκης, Νίκος Γδοντέλης, Εκδόσεις P.I. Publishing, Αθήνα 2006.
4. «Τρόφιμα», Ευστράτιος Κυρανάς, Εκδόσεις Τζιόλα, 2^η έκδοση, 2017.
5. «Σημειώσεις Εργαστηρίου Ασφάλειας Τροφίμων», Αλεξάνδρα Τσίντζου, Άρης Γιαννακάς, Αρετή Λεοντίου, 2016, http://foodtechlab.deapt.uwg.gr

Subject

The course consists of the following thematic units:

• Horticulture in Greece and world-Geographical distribution
• Propagation
• Orchard establishment
• Mineral nutrition
• Pruning and training
• Irrigation Management
• Fruit Harvesting and storage
• Precision Horticulture
• Diseases and Pests
• Varieties

Educational Aims

The main objective of the course is to provide basic knowledge about the cultivation of fruit trees and grapevines. Specificattention is given on the assessment of the main and new cultivation techniques as well as to the practices and technologies involved in the development, production and use of horticultural crops. Moreover, the course explores the prospects of horticulture and viticulture in different regions of the country with an empasis on environmental impact on horticultural production efficiency. In order to achieve these objectives the course includes, apart from the lectures, weekly laboratory work of students using appropriate laboratory equipment.

At the end of this course the student will be able to:

• Apply theories and principles of growing fruit trees and vines in crop production
• Define and describe the significance of horticulture in national economy
• Demonstrate a working knowledge of the fundamental principles of plant growth anddevelopment
• Apply the fundamentals of plant growth and utilize practical and novel applications in horticulture

Explain, evaluate, and effectively interpret 
current technologies in horticultural production.

Student Evaluation

Student’s evaluation is mainly based on the final written exams performance given at the end of the semester.

The final exams contain Short Response Questions or Multiple-Choice questions derived from the Lecture (70%) and laboratory (30%) material respectivelly.

Bibliography

1. Μ. Βασιλακάκης (2016). Γενική και Ειδική Δενδροκομία, 1^η Έκδοση, Εκδόσεις: ΓΑΡΤΑΓΑΝΗΣ ΑΓΙΣ-ΣΑΒΒΑΣ, ISBN: 978-960-6859-26-7, (in Greek). Κωδικός Βιβλίου στον Εύδοξο: 59361652.
2. Μ. Βλάχος (1994). Στοιχεία Γενικής Αμπελουργίας, Εκδόσεις Α.Π.Θ., (in Greek).
3. Winkler Α.J., Cook J.A., Kliewer M., Lider L.A., (1975). General viticulture, University of California press, ISBN: 9780520025912.
4. Δ. Σταύρακας (1999). Μαθήματα Γενικής Αμπελουργίας, Εκδόσεις Α.Π.Θ., (in Greek).

Subject

This specific course provides the students an introduction to the utilization and application of the marketing concept on an entrepreneurial level. The lectures have been structured in a way that makes the students familiar with the fundamental marketing concepts and tools such as: marketing management, marketing strategy, market segmentation, pricing, promotion, sales, product life cycle, consumer behaviour, market & marketing research and marketing plan. The marketing elements examined at this course are synthesized and implemented in the context of a broader marketing programming. One of the most important goals of this lecture is, understanding the crucial role that marketing plays in the prosperity and growth of a company. It will also be given emphasis on the practical application of marketing, by creatively combining theory and practice.

The course is organized around topics such as:

• Concept and philosophy of Marketing (Definitions, Concepts and Marketing orientation)
• The Marketing Environment - The external environment (political, social, economic, technological, legal, cultural), Competition
• Consumer Behaviour
• Market and marketing research
• Market segmentation-targeting-positioning - Segmentation criteria, positioning choice
• Marketing mix
• Product
• Distribution
• Promotion
• Price

Educational Aims

Upon successful completion of this module the learner will be able to:

• Understand the particularities of marketing management.
• Identify markets and customers, both existing and potential ones.
• Use the tools of the marketing mix in a meaningful way, aiming to offer superior value to customers.
• Recognize the importance of customer loyalty and know the different ways of meeting the customers’ needs.

Student Evaluation

The methods of teaching this course are lecture, group discussion and case studies.  Lectures will be based on text materials, outside readings and practical experience on the part of the instructor. 

It is based on the marks achieved in the written exams taken at the end of the term. However students can gain extra points by working on assignments given to them during semester. This is not compulsory, but can significantly contribute to the finally achieved degree.

Bibliography

1. Κωνσταντίνος Τζωρτζάκης, Alan Charlesworth (2020), ΜΑΡΚΕΤΙΝΓΚ - Περιλαμβάνει και Digital Μάρκετινγκ, ROSILI ΕΜΠΟΡΙΚΗ - ΕΚΔΟΤΙΚΗ Μ.ΕΠΕ
2. Πανηγυράκης Γ. (2003), Στρατηγική Διοίκηση Επώνυμου Προϊόντος, Σταμούλης, (in Greek).
3. Perreault W., (2011), Marketing: Μια Στρατηγική Προσέγγιση, Broken Hill Publishers LTD, (in Greek)
4. Pride, W., & Odies, C. F. (2014), Foundations of marketing. Cengage Learning.

Bibliography

1. Διοικητική Λογιστική, Β. Φίλιος, 1η Έκδοση / 2012, Εκδότης ΕΤΑΙΡΕΙΑ ΑΞΙΟΠΟΙΗΣΗΣ ΚΑΙ ΔΙΑΧΕΙΡΙΣΗΣ ΤΗΣ ΠΕΡΙΟΥΣΙΑΣ ΤΟΥ ΟΙΚΟΝΟΜΙΚΟΥ ΠΑΝΕΠΙΣΤΗΜΙΟΥ ΑΘΗΝΩΝ ΑΕ.
2. Κοστολόγηση και κοστολογική οργάνωση, Βαρβάκης Κ., 1η έκδ./2013, Εκδότης ΕΚΔΟΣΕΙΣ ΠΑΠΑΖΗΣΗ ΑΕΒΕ.

Subject

1. Object Oriented Techniques, UML (Unified Modeling Language).
2. Project Management Techniques(PERT/CPM, Gantt Diagrams).
3. Process Oriented Methodologies (STRADIS, YSM, JSD).
4. Blended Methodologies (SSADM, MERISE, Information Engineering).
5. Object Oriented Methodologies (OOA, RUP).
6. Rapid Development Methodologies (JMRAD, DSDM, XP, WISDM). 
7. People Oriented (ETHICS, KADS, COMMONKADS). 
8. Organization Oriented (Soft Systems Methodology, ISAC, PI, PRINCE). 
9. Frameworks (Multiview, SODA, CMM).

Educational Aims

The course is a detailed and in-depth presentation of all the concepts and aspects of modern methodologies for the development of management information systems.

By the end of this course the student will be able to:

• understand the new social and economic reality and know the meaning and content of Management Information Systems used in business
• analyze in depth, by level of administrative operation and structure, the role and importance of Management Information Systems for the new digital business
• deal with the analysis and design of a Management Information Management System as a systematic system analysis and design methodology
• use object-oriented techniques for analysis and design of Management Information Systems
• use project management and business planning techniques and integrate them into the process of analysis and design of Management Information Systems
• identify the appropriate methodology, as appropriate, depending on the nature of the Management Information System and its limitations
• systematically investigate the impact of alternative methodologies, techniques, decisions and strategies
• exploit the potential offered by the various methodologies, techniques and various analysis and design tools for Management Information Systems to optimally address organizational and business planning, modeling, design and development as well as software issues
• evaluate various methodologies of analysis and design of Management Information Systems
• communicate information, ideas, problems and solutions to both specialist and non-specialist public
• develop knowledge acquisition skills needed to continue to post graduate studies with a high degree of autonomy
• gather and interpret relevant data (in their knowledge field) to form judgments that include reflection on relevant scientific issues 

Student Evaluation

Written examination after the end of the semester (100%) including:

• Multiple-choice questions
• Solving problems of analysis and design of modern management information systems
• Benchmarking theory elements

Bibliography

Subject

This course builds on the knowledge and skills acquired in the course “Statistics I” and contribute to the acquisition of advanced and highly specialized knowledge in the scientific field of Statistics. 

1. Correlation and Regression: the fundamental difference between correlation and regression, scatter diagram for investigating the relation between two variables, the Pearson’s and Spearman’s correlation coefficients for measuring linear and monotonic relation respectively and their interpretations, simple linear regression and model specification, interpretation of the regression coefficient, point estimation of the parameters using the method of Ordinary Least Squares (OLS), the standard errors of the estimators, the elasticity of the dependent variable with respect to the explanatory variable, the classical assumptions for “best” estimators using OLS, interval estimation and hypotheses testing, Analysis of Variance for the fit of the model, the coefficient of determination, point and interval estimation and prediction of the individual and mean value of the dependent variable for a given value of the independent variable, diagnostic checking for departures from the classical assumptions using graphical methods.
2. Design & Analysis of Experiments: the principles of experimentation (experimental units and error, repetition, randomization, blocking and experimental design), the Analysis of Variance and multiple comparisons of means (with the Bonferroni procedure and Tukey’s HSD method) for the completely randomized design, the randomized complete block design, the latin square design, the factorial design, the factorial design in randomized blocks and the split-plot design.
3. Time Series Analysis: the components of the series (trend, seasonality, cycle and irregularities) and the multiplicative model, estimation of the components of the series, seasonal indices, forecasting with the method of Exponential Smoothing.

Educational Aims

This course builds on the knowledge and skills acquired in the course “Statistics I” and contribute to the acquisition of advanced and highly specialized knowledge in the scientific field of Statistics.  It aims at presenting and understanding by students the concepts of dependence, correlation, design and analysis of experiments and time series analysis as well as their application to real data.

By the end of this course the student will be able to:

• understand the concepts of dependence, correlation, design and analysis of experiments and time series analysis
• apply the former concepts to real problems from the field of economic and agronomic sciences, but also from their everyday life
• know in-depth the basic theoretical knowledge about the subject
• use knowledge and understanding acquired in a manner that indicates a professional approach to their  work or profession
• have competences typically demonstrated by developing and supporting arguments and solving problems within their field of knowledge
• communicate information, ideas, problems and solutions to both specialist and non-specialist public
• develop knowledge acquisition skills needed to continue to post graduate studies with a high degree of autonomy
• gather and interpret relevant data (in their knowledge field) to form judgments that include reflection on relevant scientific issues 

Student Evaluation

Written examination after the end of the semester (100%) including:

• Multiple-choice questions
• Solving correlation and regression problems
• Solving design & analysis of experiments problems
• Solving time series analysis problems
• Benchmarking theory elements

Bibliography

1. Ι. Κουτρουβέλης, Εφαρμοσμένες Πιθανότητες και Στατιστική, Εκδόσεις Κ. Γκότσης & ΣΙΑ Ο.Ε., Έκδοση 2η, 2015.
2. Χ. Ζαχαροπούλου, Στατιστική Τόμος B’, Εκδόσεις «Σοφία» Ανώνυμη Εκδοτική & Εμπορική Εταιρεία, Έκδοση 3η, 2010. 
3. Gerald, K., Στατιστική για Οικονομικά και Διοίκηση Επιχειρήσεων, Επίκεντρο, Θεσσαλονίκη 2010  (in Greek).
4. Γναρδέλλης, Χ., Εφαρμοσμένη Στατιστική, Παπαζήση, Αθήνα 2003 (in Greek).
5. Πανάρετος, Ι. και Ξεκαλάκη, Ε., Εισαγωγή στη Στατιστική Σκέψη, Τόμος ΙΙΙ, Αθήνα 2000 (in Greek).
6. Χαλικιάς, Ι., Στατιστική (μέθοδοι ανάλυσης για επιχειρηματικές αποφάσεις), Rosili, Αθήνα 2010 (in Greek).
7. Χατζηνικολάου, Δ., Στατιστική για Οικονομολόγους, Printshop, Ιωάννινα 2003 (in Greek). 

Subject

Consumer Behavior is a course concerning the processes involved when people acquire, use, and dispose of goods, services, ideas and activities.  This course examines the marketing implications of the psychological, sociocultural and decision-making factors that impact consumer behavior. Successful marketing requires identifying  and serving the needs and wants of customers.  For firms marketing to end-users, a clear understanding of consumer behavior is essential.  This course introduces concepts and theories that can help marketing managers better understand their customers and develop appropriate strategies for serving their needs.

Content:

• IntroductiontoConsumerBehaviour
• Modelsofconsumerbehavior
• Involvement
• Consumers’ Perceptions
• Social Groups – Culture and subcultures – The role of family
• Demographics and psychographics
• Diffusion of Innovation
• Situational  effects
• Attitudes
• Organizational buying behavior

Educational Aims

Upon successful completion of this course students will be able to: 

• To understand the major individual psychological influences on consumer behavior.
• To learn the steps and concepts related to the consumer decision-making process.
• To learn how various individuals, groups, and environmental factors influence consumer behavior.
• To understand the role of cultural influences on consumer behavior.
• To apply consumer behavior concepts and theory to marketing management situations. 

Student Evaluation

It is based on the marks achieved in the written exams taken at the end of the term. However students can gain extra points by working on assignments given to them during semester. This is not compulsory, but can significantly contribute to the finally achieved degree.

Bibliography

• Μπάλτας Γεώργιος και Παπασταθοπούλου Πολίνα, (2013), Συμπεριφορά Καταναλωτή, Εκδόσεις Rosili, Αθήνα, (in Greek).  
• Αυλωνίτης Γεώργιος, Δημητριάδης Σέργιος, Ήντουνας Κωνσταντίνος, (2014), Στρατηγικό Βιομηχανικό (Β2Β) Μάρκετινγκ, Εκδόσεις Rosili, Αθήνα, (in Greek).
• Πανηγυράκης Γεώργιος (2003), Στρατηγική Διοίκηση Επωνύμου Προϊόντος, Εκδόσεις Σταμούλη, Αθήνα, (in Greek).
• Σιώμκος Γεώργιος, (2002),Συμπεριφορά Καταναλωτή και Στρατηγική Μάρκετινγκ, Εκδόσεις Σταμούλη, Αθήνα, (in Greek).
• Martin Evans, Gordon Foxall and Ahmad Jamal, (2009), Consumer Behaviour, John Wiley and Sons Ltd.
• Michael R. Solomon, Gary J. Bamossy and  Soren Askegaard, (2007), Consumer Behaviour, Pearson Education Limited.

Subject

• Financial structure and business environment
• Time value of money
• Risk and cost of investment
• Investments in fixed assets under uncertainty
• Investment valuation under inflation conditions
• Investments in inventories
• Investments in receivables
• Cash management
• Dividend Policy

Educational Aims

The science of Financial Management deals with the administrative decisions that lead to the acquisition and financing of a company's long-term and short-term assets and the impact of these decisions on its financial figures, as well as on the study of modern risk management techniques and methods that effectively contribute to making rational financial decisions.The main objective of the course is to learn the theoretical concepts and methods of Financial Management with a view to their practical application.

At the end of this course the students shouldbe able to:

• Understand the financial structure of the business.
• Understand the time value of money and the concepts of present and future values
• Apply risk assessment techniques.
• Evaluate investments in fixed assets under uncertainty.
• Understand investments in current assets (stocks, receivables and cash).
• Understand the dividend policy and its determinants.

In addition, exercises are solved so that the students gain essential skills and more flexibility in dealing with practical problems in the field of financial management.

Student Evaluation

Written examination aftertheend of the semester (100%) including:

• QuickQuestions,
• TestDevelopment Questions,
• Problemsolving,

Bibliography

1. Γ. Αρτίκης, «Χρηματοοικονομική Διοίκηση-Αποφάσεις Επενδύσεων», Εκδόσεις  Φαίδιμος, Αθήνα, 2013 (in Greek).
2. Β. Φίλιος, «Χρηματοοικονομική Διοίκηση», Εκδόσεις   Διπλογραφία, Αθήνα, 2016 (in Greek).
3. E.F. Brigham and M.C. Ehrhardt, «Financial Management: Theory and Practice», 14th edition, 2014, 2011 South-Western Cengaga Learning.
4. J.F. Weston, andE. Brigham, «Βασικές Αρχές της Χρηματοοικονομικής Διαχείρισης και Πολιτικής», Εκδόσεις Παπαζήση, Αθήνα, 1986 (in Greek). 

Subject

1. Consumer Choice (Utility Theory, Consumer Equilibrium, Demand, Economic Behaviour)
2. Analysis of Income constraint and indifference curves (The construction of the indifference curve, combining the indifference curve map and the income constraint, from indifference curves on the demand curve)
3. Production and Costs (Profit Maximization, Production, Production Cost, Production and Cost in the Long Term Period, Shifts in Cost Curves)
4. Perfect Competition (Theory of Perfect Competition, Perfect Competition in the Short Term Period, Perfect Competition in the Long Term Period, and Issues for Analysis in Perfect Competition)
5. Monopoly (Monopoly theory, Monopoly price policy and decisions on production scale, Perfect competition and monopoly, Arguments against the monopoly, Price discrimination policy)
6. Monopolistic Competition, Oligopoly and Game Theory (The theory of monopolistic competition, Oligopoly: Assumptions and behaviour in the real world, Price and the level of production in three oligopoly theories, Game Theory, oligopoly and demanding markets, Applications of game theory)
7. Markets of Factors’ of Production Focusing on the Labour Market (The Demand curve of factor of production, Marginal Product Income, Marginal Cost of Productivity, The Demand curve of factor of production)
8. Income Distribution (Neoclassical Income Distribution Theory)

Educational Aims

The course introduces students to the concepts of utility theory, consumer balance, indifference curves, production and cost. It then examines the characteristics of the markets in which businesses operate and deals with the pricing of goods on different markets (Perfect Competition, Monopoly, Monopoly Competition, and Oligopoly). It also deals with the determination of factor prices and the income distribution between producers of factors of production. Lastly, emphasis is given on the structure and functioning of the labour market.

At the end of this course the students shouldbe able to:

• Critically approach issues related to Microeconomic Analysis and concern the Management of Businesses.
• Understand the different types of markets structures in which businesses operate and their differences.
• Understand the functioning and the structure of the markets of production factors giving more emphasis to the labour market.
• Be aware of the basic neoclassical income distribution theory.
• Be able to apply basic mathematical principles and methods to solve business problems under the microeconomic analysis.

In addition, withinthe workshop, exercises are solved so that the students gain essential skills and more flexibility in dealing with theoretical and practical problems of microeconomic analysis.

Student Evaluation

Written examination aftertheend of the semester (100%) including:

• QuickQuestions,
• TestDevelopment Questions,
• Problemsolving

Bibliography

Bibliography

1. Βασίλειος Φ. Φίλιος, Χρηματοοικονομική Ανάλυση, τόμος πρώτος, Σύγχρονη Εκδοτική, Αθήνα 1996.
2. Βασίλειος Φ. Φίλιος, Ανάλυση Λογιστικών Καταστάσεων και (Γενική) Αποτιμητική (Εκτιμητική), Σύγχρονη Εκδοτική, Αθήνα 2008.

Subject

The course syllabus is:

• The processes of uptake, transport and metabolism of nutrients
• Soil analysis, leaf analysis and macroscopic examination of the symptoms as means of diagnosing nutrient deficiency or excess. Knowledge of the above can increase fertilizer efficiency, crop yields, improve the quality of agricultural products by reducing the risks of soil and water pollution of the agro-system

The subject of Plant Nutrition concerns the whole plant production. The knowledge of the plant nutrition needs, the fertilizer application principles, the fertilization season, the transfer of the fertilizers to the soil, the loss of the fertilizer, the methods and the doses of the nutrients lead to good plant nutrition practices, producing quality agricultural products

Educational Aims

The course provides basic knowledge on nutrition and fertilization of cultivated crops as well as the processes of intake, transport and metabolization of nutrients in plants.

By the end of this course, students will be able to:

• Gather knowledge that involves a critical understanding of theories and principles such as nutrition, nutrient intake and metabolism processes in plants, nutrient deficiencies, impact on the quality of agricultural products and the environment.
• Gather knowledge and enrich them by using advanced science textbooks, including perspectives emerging from modern advances at the cutting edge of the cognitive subject of plant nutrition.
• Collect and interpret data, within the cognitive field of Plant Nutrition and formulate judgement on relevant social, scientific or ethical issues relating to agricultural production.
• Developed knowledge-based skills to continue further studying with a high degree of autonomy.
• Assess the basic Plant Nutrition needs and apply good agricultural practices in the context of sustainable agricultural production.
• Communicate information, ideas, problems and solutions to both qualified and non-specialized audiences and to work with fellow students to present a plan for proper plant nutrition of one or more crops.

Student Evaluation

Student’s evaluation is mainly based on the final written exams performance given at the end of the semester (70%). The final exams contain Short Response Questions or Multiple-Choice questions. Solving problems related to plant nutrition and fertilizers. Comparative evaluation of the theory.

Presentation of teamwork (30%). Delivering written works and public -presentation by Working Groups.

Bibliography

1. Ιωάννης Θέριος (1996), Ανόργανη θρέψη και λιπάσματα. Εκδόσεις: ΓΑΡΤΑΓΑΝΗΣ ΑΓΙΣ-ΣΑΒΒΑΣ, ISBN: 960-88706-2-3, (in Greek). Κωδικός Βιβλίου στον Εύδοξο: 3558
2. Στυλιανίδης Δ.Κ., Σιμώνης Ασ. Δ., Συργιαννίδης Γ. Δ., (2002), Θρέψη, λίπανση φυλλοβόλων οπωροφόρων δέντρων. Εκδόσεις: ΣΤΑΜΟΥΛΗ Α.Ε., ISBN: 978-960-351-377-6 (in Greek). Κωδικός Βιβλίου στον Εύδοξο: 22850

Subject

Explaining the requirements of the ISO 9001 Standard and presenting case studies of the ISO 9001 Quality Management System; explaining the requirements of the ISO 14001 Standard and EMAS and presenting case studies of the ISO 14001 and EMAS Environmental Management Systems; explaining the requirements of the ISO 18001 Standard and presenting case studies of the ISO 18001 Occupational Health and Safety Management System; determining the common elements as well as the differences among the requirements of the Management Systems.

Educational Aims

By the end of this course the students should be able to a) read and decode the ISO 9001 International Standard and develop and establish a Quality Management System according to the ISO 9001 requirements, b) read and decode the ISO 14001 International Standard and the EMAS and develop and establish an Environmental Management System according to the ISO 14001 and EMAS requirements, c) read and decode the ISO 18001 International Standard and develop and establish an Occupational Health and Safety Management System according to the ISO 18001 requirements, d) develop and establish an Integrated Management System, based on the common requirements of the different Management Systems and e) assess auditing results in terms of conformance to the standards' requirements.  

Student Evaluation

1. Written examination after the end of the semester(60%) including:

• Multiple choice questions
• Theoretical questions
• Assessment of auditing results in terms of conformance to the standard's requirements

2. Written paper (20%)

3. In class presentation (in teams) (10%)

4. Interview - survey (10%).

Bibliography

1. Διαχείριση Ποιότητας και Οργανωσιακή Αριστεία, 8η Εκδοση, Goetsch L. David - Stanley B. Davis, Γεώργιος Μποχώρης (επιμέλεια), ISBN: 978-960-418-690-7, ΕΚΔΟΣΕΙΣ Α. ΤΖΙΟΛΑ & ΥΙΟΙ Α.Ε. (in Greek).

2. ISO 9000:2000, Αρβανιτογιάννης Ιωάννης Σ., Κούρτης Λάζαρος, ISBN: 960-351-436-5, ΕΚΔΟΣΕΙΣ ΣΤΑΜΟΥΛΗ ΑΕ) (in Greek).

3. Συναφή επιστημονικά περιοδικά (International Journals):

• International Journal of Operations and Production Management
• International Journal of Quality and Reliability Management
• International Journal of Productivity and Performance Management
• The TQM Journal
• Total Quality Management and Business Excellence

Subject

Introduction to management. Different types of food businesses. Economic principles of agricultural products and foodstuffs production. Introduction to Food industry. Supply and demand in agribusinesses. Market Structure, Basic conditions of manufacturing. The cost of processing agricultural products. Contract Farming, Performance for agricultural industries. Quality management in food industry.

Educational Aims

At the end of this course every student is expected to have basic skills and knowledge to understand and evaluate the economic principles behind the process of agricultural product to produce foods.

Student Evaluation

The assessment of the expected learning outcomes is made by written examination at the end of the semester, which includes questions that evaluate both the acquired knowledge by students and their ability to utilize them critically. The final grade is formed by taking into account the successful accomplishment of the semester assignment.

Bibliography

1. Σέμος Αναστάσιος Β., Μεταποίηση αγροτικών προϊόντων, 2η έκδ. βελτ./2010, Εκδότης: Ζήτη Πελαγία & Σια Ο.Ε. (in Greek).

2. ΟΥΣΤΑΠΑΣΙΔΗΣ Κ., ΚΑΤΣΟΥΛΑΚΟΣ Ι., Εφαρμοσμένη βιομηχανική οικονομική και πολιτική, 1η έκδοση / 1999,  Εκδόσεις ΖΥΓΟΣ - Ιωάννης Μάρκου & Υιός Ο.Ε. (in Greek).

Subject

The main object of the course is to provide knowledge on the cognitive subject of Organic Production.The course syllabus aims at educating students in Organic Production – Agriculture. It aims at understanding the subject as an interesting science, because in the context of food production and raw materials, organic production - agriculture is in perfect harmony with environmental factors and respects the consumer. Organic farming recognizes, regarding the production of plant and animal products, methods and techniques that have proven to be effective in the past and, on the other hand, have not, to an irreversible extent, burdened significant environmental factors.Finally, the main objective of the course is to train today's students and future policy makers in agriculture, that decision-making in agriculture should be based on implementing production systems with a future rather than a temporary perspective.

At the end of the course students will be able to:

• Get advanced knowledge which involves a critical understanding of theories and principles such as the production capacity of a habitat, the farming systems, the planning of a farm's transition to organic farming, the quality of farming soils and irrigation water, soil fertility, crop rotation, plant protection and the production of quality agricultural products.
• Collect and interpret relevant data (typically within the cognitive field of Organic Production), to form judgment on relevant social, scientific or ethical issues related to agricultural production.
• Develop knowledge-based skills needed to continue further studying with a high degree of autonomy.
• Be aware of the tools and techniques of Organic Farming Management and how these are used to ensure the successful sustainable development of the countryside.
• Assess and classify the key productive factors of enterprises which are involved in organic production.
• Communicate information, ideas, problems and solutions to both qualified and non-specialized audiences as well as to work with their fellow students to create and present a project in a transition study from conventional to organic farming.
• Have the necessary knowledge and skills to understand the fundamental issue of protecting both the consumer and the environment in the organic production of plant and animal origin products.

Educational Aims

• Success in plant production is based on the right choice of species and variety, but also on the management of plant material with factors such as climate and soil. The latter two factors are in constant interference with the growing plants. In agriculture, and particularly in organic farming, value is attributed to the "production capacity of a habitat". This term includes the sum of the soil + climate productivity.
• Given the already existing bottlenecks in finding land available for agricultural use, the upcoming climate change, the thread of water scarcity, the environmental burden and food poisoning, the strategy of decision makers should be based on finding more productive plants and implementing production systems with a future rather than a temporary perspective.
• The future course of organic farming in the EU, as well as in other developed countries, will depend heavily on consumer behavior. Commerce has a key position on the further development of organic farming, because the demand for organic products is upward so far and prices are thought to be reasonable. Exerting a strong pressure on commodity prices for organic products may create problems that are related to intense specialization and intensification of some crops or sectors, resulting in the deterioration of this original structure of organic farming. Those farms that operate closed, as far as possible, systems of plant and animal production have greater stability in this form of effects. 

Student Evaluation

Ι. Written final exam (70%) comprising:

• Short answer questions or multiple-choice questions
• Solving problems related to organic products
• Comparative evaluation of the theory

II. Presentation of teamwork (30%)

• Delivering written works and public presentation by Working Groups

Bibliography

1. Βιολογική Γεωργία, Φυτική Παραγωγή, Σιδηράς Νικόλαος Κ., 2005 (in Greek).

2. Οργανική λίπανση και Αμειψισπορές, Σιδηράς Νικόλαος Κ., 2004 (in Greek).

3. Βιολογική Κτηνοτροφία, Π. Ζωιόπουλος & Α. Παπαθεοδώρου, 2000 (in Greek).

Subject

Organizational Behaviour (OB) is an applied behavioural science that draws concepts from various social sciences, including psychology, sociology, anthropology and political science.

This course covers a wide breadth of theories and applications dealing with human attitudes, behaviour and organizational effectiveness.

Initially, topics of the course include perception and personality, motivation, leadership, teamwork, communication, conflict management and organizational culture.

Educational Aims

The goal of this course is to help you develop a conceptual understanding of OB theories and provide students with skills to put those ideas and theories into practice. Key techniques and processes designed to improve organizational efficiency and effectiveness are fully examined from the perspective of management, workers, and society. The goal of this course is to help students understand OB theories and empower them to put them into practice.

At the end of this course, students are expected to:

• Become familiar with OB theories and concepts for facing managerial problems
• Understand individual and group behaviour in organization
• Learn motivation theories and use them to motivate employees at work
• Acquire critical leadership skills
• Demonstrate an ability to be a team player
• Communicate effectively and use communication to persuade and influence employees
• Identify the causes of organizational conflict and learn how to manage them
• Deal with workplace stress.

Student Evaluation

Student assessment is mainly based on the written examination at the end of the semester, which includes questions that evaluate both the acquired knowledge by students and their ability to utilize them critically.

However, students can gain extra points by working on an assignment given to them during the term. This is not compulsory but can significantly contribute to the final record. Grades are based 20% on assignment and 80% on final exams.

Bibliography

1. Χυτήρης, Λ. (2013), Οργανωσιακή Συπεριφορά, Εκδόσεις Φαίδιμος (in Greek).
2. Βακόλα, Μ. και Νικολάου, Ι. (2012), Οργανωσιακή Ψυχολογία & Συμπεριφορά, Εκδόσεις Rosili (in Greek).
3. Ζαβλανός, Μ. (2002), Οργανωτική Συμπεριφορά, Εκδόσεις Σταμούλη (in Greek).
4. Robbins, S. και Judge, T. (2011), Οργανωσιακή Συμπεριφορά, Εκδόσεις Κριτική (in Greek).
5. Kreitner, R. and Kinicki, A. (2012), Organizational Behavior, Boston: McGraw-Hill.        
6. Colquitt, J., LePine, J. and Wesson, M. (2010), Organizational Behaviour. Improving Performance and Commitment in the Workplace, NY: McGraw-Hill Irwin.      
7. Brooks, I. (2009), Organisational Behaviour: Individuals, Groups, and Organisations, Harlow: FT Prentice Hall.   
8. Buchanan, D, and Huczynski, A. (2010), Organisational Behaviour. Harlow: FT Prentice Hall.
9. George, J. and Jones, G. (2007), Understanding and Managing Organizational Behavior, Harlow: FTPrentice Hall.

- Συναφή επιστημονικά περιοδικά:

• Organizational Behavior and Human Decision Processes
• Journal of Organizational Behavior
• Research in Organizational Behavior
• Journal of Occupational and Organizational Psychology
• European Journal of Work and Organizational Psychology

Subject

This course emphasises on how marketing creates value for the company’s shareholders. It is an amalgam of all the marketing elements for a successful strategic marketing plan and highlights areas of great importance that affect and relate to marketing policies.

Content:

Students should be able to comprehend and apply the following:

• The notion of marketing strategy
• Strategic and tactical marketing planning
• Sustainable competitive advantage.
• SWOT and PEST analysis.
• Business resource allocation.
• Situational analysis & evaluation of market potential.
• Competitor and customer analysis
• Product Portfolio Analysis
• Alternative & Effective marketing strategies.

Educational Aims

At the completion of this course, students should be able to:

• Use the key elements in developing marketing strategy and planning a marketing program.
• Enhance problem-solving abilities in operational areas of marketing.
• Present examples of how firms organize their marketing efforts across a broad range of business settings to develop sales and/or share.
• Bridge the disciplines of marketing and strategic management.

Student Evaluation

It is based on the marks achieved in the written exams taken at the end of the term. However students can gain extra points by working on assignments given to them during semester. This is not compulsory, but can significantly contribute to the finally achieved degree.

Bibliography

1. Γεώργιος Ι. Σιώμκος (2013), Στρατηγικό Μάρκετινγκ, Εκδόσεις Σταμούλη, Αθήνα.
2. Γεώργιος Ι. Αυλωνίτης,(2010), MarketingPlans,  Εκδόσεις Σταμούλη, Αθήνα.
3. Γεώργιος Ι. Σιώμκος (2007), Ανταγωνιστική Στρατηγική Μάρκετινγκ, Εκδόσεις Σταμούλη, Αθήνα.
4. David W. Cravens, Nigel  Piercy, (2013), Strategic Marketing, (10^th edition), McGraw-Hill.
5. Orville C Walker, John  Mullins, Harper W Boyd, Jr. (2011), Marketing Strategy: A Decision Focused Approach, (7th  Edition), McGraw-Hill.

Bibliography

1. Βασίλειος Φ. Φίλιος, Ο Οικονομικός Λογισμός των Γεωργικών - Κτηνοτροφικών Εκμεταλλεύσεων και των Αγροτοβιομηχανικών Συνεταιρισμών, τόμος πρώτος, Σύγχρονη Εκδοτική, Αθήνα 2007.
2. Δεύτερος τόμος, σε φωτοτυπική αναπαραγωγή (δακτυλογραφημένο κείμενο). (Ο δεύτερος τόμος περιέχει νέα θέματα αλλά και μία επαναθεώρηση, σε πιο προχωρημένο επίπεδο, θεμάτων που διαπραγματεύεται ο πρώτος τόμος).
3. Βασίλειος Φ. Φίλιος, Ανάλυση Λογιστικών Καταστάσεων και Αποτιμητική (Εκτιμητική)), Σύγχρονη Εκδοτική, Αθήνα 2008.

Subject

Educational Aims

By the end of this course the students should be able to a) determine control measures for food safety hazards, b) classify the control measures into Critical Control Points (CCP), Operational Prerequisite Programs (OPRPs) and Prerequisite Programs (PRPs), c) develop a HACCP plan, d) read and decode the ISO 22000 International Standard and develop and establish a Food Safety Management System according to the ISO 22000 requirements and e) assess auditing results in terms of conformance to the standards' requirements.   

Student Evaluation

1. Written examination after the end of the semester (60%) including:

• Multiple choice questions
• Theoretical questions
• Assessment of auditing results in terms of conformance to the standard's requirements

2. Written paper (30%)

3. Interview - survey (10%).

Bibliography

1. Αρβανιτογιάννης Ιωάννης & Τζούρος Νικόλαος,(2006), «Το νέο πρότυπο ποιότητας και ασφάλειας τροφίμων ISO 22000», Εκδόσεις Σταμούλη Α.Ε., ISBN 960-351-651-1, (in Greek).

2. Συναφή επιστημονικά περιοδικά (International Journals):

   • International Journal of Quality and Reliability Management
   • The TQM Journal
   • Total Quality Management and Business Excellence
   • Food Control
   • Food Policy
   • British Food Journal

Subject

• Concept and purpose of Financial Management
• Investments
• Risk and return
• Portfolio Theory
• The Markowitz model
• Efficient portfolios
• Optimal Portfolio
• Single index model
• Capital market theory
• The Capital Asset Pricing Model
• Portfolio performance measures and risk adjusted measures
• Diversified portfolios
• Mutual Funds and their Operating Framework
• Evaluation of fund managers
• Performance persistence of mutual funds

Educational Aims

The objective of the course is to deepen on financial issues through the development of case studies on specific areas. Specifically, the main objective of the course is the documentation of the methodological framework of portfolio theory, the evaluation of the performance and risk of mutual funds, the evaluation of effective portfolios, the knowledge of the appropriate techniques for dealing with real financial management problems.

The theory of the course is taking place in the classroom, while the knowledge of using large amount of data and the necessary scientific tools for management, evaluation and assessment portfolios with/without using software is taught in the computer lab.

At the end of this course the students shouldbe able to:

• Investigate in a systematic way the volume of information provided by the Internet and make use of the opportunities it offers for a better understanding of the theoretical and empirical framework of financial management,
• Process appropriate financial databases,
• Select and evaluate efficient portfolios,
• Comment and discuss for the difficulty of modern portfolio theory,
• Evaluate the performance and risk of funds,
• Evaluate the performance of fund managers,
• Evaluate the performance persistence of mutual funds, etc. 

Student Evaluation

Presentation of case studies and oral examination.

Bibliography

Subject

This course provides a framework for the integration of sales and marketing management while focusing on the goals of the overall marketing organization.  Emphasis will be placed on establishing long-run relationship with customers based on personal selling, customer service and overall sales force management.  Attention will be given to both industrial and consumer sales while focusing on sales management practice.

The primary objectives are:

• To establish a professional attitude in students toward business with a particular emphasis on the professional selling function and building long-term marketing relationships with customers.
• To familiarize the student with the evolution of sales management.
• To increase student knowledge of the vital role of professional selling, its integrated relationship to the other marketing functions, and its importance to the entire business enterprise.
• To develop an understanding of the sales management process.
• To provide students an understanding of the professional career opportunities available to them in sales and sales management.
• To introduce the student to sales organization planning both strategic and tactical.
• To develop an understanding of sales force performance, recruiting, selection, forecasting and planning.

Content:

• Introduction to Personal Selling and Sales Management (Purpose, Scope, and Course Organization)
• The Field of Sales Force Management                       
• The Personal Selling Process  - Successful Sales Relationships
• Sales Force Organization                                           
• Forecasting Sales and Developing Budgets
• Analysis of Sales Volume
• Motivating a Sales Force
• Sales Force Compensation
• Leadership of a Sales Force
• Developing, Delivering, and Reinforcing a Sales Training Program
• Profiling and Recruiting Sales People
• Evaluating a Salesperson’s Performance

Educational Aims

Upon completion of this course, the student will be able to:

• have an overall understanding of professional sales management
• understand sales force organization selection and recruiting
• evaluate sales, volume, costs, and profitability
• develop strategic and tactical sales plans

Student Evaluation

The methods of teaching Sales Management are lecture, group discussion and case study and computer applications.  Lectures will be based on text materials, outside readings and practical experience on the part of the instructor. 

It is based on the marks achieved in the written exams taken at the end of the term. However students can gain extra points by working on assignments given to them during semester. This is not compulsory, but can significantly contribute to the finally achieved degree.

Bibliography

1. Αυλωνίτης Γεώργιος και Σταθακόπουλος Βλάσης , (2008), Αποτελεσματική Διοίκηση και Οργάνωση Πωλήσεω, Εκδόσεις Σταμούλη, Αθήνα (in Greek). 
2. Γούναρης Σπύρος και Σταθακόπουλος Βλάσης, (2006), Διοίκηση Στρατηγικών Σχέσεων: Μάρκετινγκ και Πωλήσεις για Πελάτες Στρατηγικής Σημασίας, Εκδόσεις Σταμούλη, Αθήνα (in Greek).
3. Πανηγυράκης Γεώργιος και Ζαΐρης Αντώνης, (2006), Η Τέχνη της Πώλησης, Εκδόσεις Κριτική, Αθήνα (in Greek).
4. Dalrymple J., Douglas, Cron L., William, Decarlo E., Thomas,(2004), Sales Management, John Wiley and Sons Ltd.
5. Futrell Charles, (2000), Sales Management, Cengage Learning.

Subject

Introduction. Nomenclature of organic chemistry. Classification of organic reactions. Conformation of molecules-stereochemistry. Saturated and unsaturated hydrocarbons (properties and reactions of alkanes, alkenes and alkynes, Organometallic compounds).Polymers, biodegradable plastics. Energy-Hydrocarbons-Biofuels. Carbonyl compounds. Lipids.Nitrogen-containing compounds Aromatic compounds and aromaticity, electrophilic aromatic substitution.Sugars (oligo- and polysaccharides).

Educational Aims

At the end of this course every student is expected to have obtained the main characteristics of organic compounds.

Moreover this course introduces the student to the most recent information on subjects as renewable sources of energy, biofuels, biodegradable plastics, environmental impact of pesticides.

Student Evaluation

1. Written examination after the end of the semester. Examination test contains : i)multiple choice and ii)questions with sort reply. Minimum passing grade:  5.
2. Optionally, preparation of home-work from students. 30% of the mark of the home-work is added to the grade obtained in the final written examination, provided that the student has secured at least the grade 4.

Bibliography

1. Οργανική Χημεία, Meislish et.al., Εκδότης ΕΣΠΙ εκδοτική (in Greek).
2. Οργανική Χημεία, Ν.Ε. Αλεξάνδρου - Α.Γ. Βάρβογλη, Εκδόσεις Ζήτη (in Greek).
3. Organic Chemistry, John McMurry, Cengage Learning.

Subject

• Definition of Precision Agriculture
• Precision Agriculture tools:

GPS, GIS, Sensors and controllers, meteorological control system on farming land, soil moisture monitoring system and concentration of nutrients in the soil.

• Procedures of Precision Agriculture:

Data collection, spatial analysis, interpretation of results and decision making.

• Geodetic concepts and mapping principles
• The importance of mathematics in agriculture
• Data analysis and management tools, interpretive techniques
• Efficiency of Precision Agriculture

Educational Aims

This course syllabus intends to enable students to better understand the processes of collecting, analyzing and intergrading field data by using modern technology applications in order to be used for the efficient use of nutrients and herbicides as well as the precise use of irrigation water.

The main objective of the course is to develop student’s ability to use spatial analysis for decision making in rural farming.

At the end of this course students will be able to:

• Gather knowledge that involves critical understanding of the theories and principles such as Precision Agriculture, spatial variability and subsectors of the farm, crop efficiency, the use of agricultural technology in farm management, the use of global positioning system (GPS), geographic information system (GIS), sensors and controllers as tools for precision farming.
• Develop knowledge-based skills which are required for the further study with a high degree of autonomy.
• Gather knowledge about how tools and techniques of Precision Agriculture, can be applied in decision making.
• Use technology, by combining knowledge and information from natural sciences such as agriculture, biology and soil science, and social sciences such as economics and politics to provide environmental and economic benefits.
• Communicate information, ideas, problems and solutions to both qualified and non-specialized audiences and work with fellow students to create and present a precise farming plan by using reduced inputs, soil quality indicators, precise use of irrigation water, and eventually to compose and apply a precision agriculture program on farms.

Student Evaluation

Student’s evaluation is mainly based on the final written exams performance given at the end of the semester (70%).

The final exams contain Short Response Questions or Multiple Choice Questions. Solving problems related Precision Agriculture. Presentation of teamwork (30%). Delivering written works and public -presentation by Working Groups.

Bibliography

1. ΣΠΥΡΙΔΩΝ ΦΟΥΝΤΑΣ (2016), Γεωργία Ακριβείας, Εκδόσεις: Ελληνικά Ακαδημαϊκά Ηλεκτρονικά Συγγράμματα και Βοηθήματα - Αποθετήριο "Κάλλιπος", Ηλεκτρονικό Βιβλίο, ISBN: 978-960-603-135-9, (in Greek). Κωδικός Βιβλίου στον Εύδοξο: 320235
2. Terry Brase (2009) Γεωργία Ακριβείας, Εκδόσεις: ΕΜΒΡΥΟ ΕΜΠΟΡΙΚΗ ΕΚΔΟΤΙΚΗ ΜΟΝ. ΙΚΕ, ISBN: 978-960-8002-48-7, (in Greek). Κωδικός Βιβλίου στον Εύδοξο: 86200389.

Subject

1. Introduction
2. Theoretical background
3. Market structure and organization
4. Technology and market structure
5. Marketing
6. The role of information
7. Selected industries

Educational Aims

This course deals with the functioning of markets and industries, and in particular with the way in which companies compete with one another. The course examines issues of price competition, product placement, advertising, research and development etc. With the successful completion of the course the students will be able to understand market structure and competition between firms in the market.

Student Evaluation

Written final exam (100%) including:

• Multiple choice questions
• Solving problems related to the teaching subject
• Comparative evaluation of theoretical issues

Bibliography

1. Carlton Dennis, Perloff Jeffrey, Σύγχρονη Βιομηχανική Οργάνωση, BROKEN HILL PUBLISHERS LTD, 2017 (in Greek).
2.  Cabral LuisM.B., Βιομηχανική Οργάνωση, Κριτική, Αθήνα, 2003 (in Greek).
3. Lipczynski J., Βιομηχανική Οργάνωση,  BROKEN HILL PUBLISHERS LTD, 2011 (in Greek).
4. LuisCabral‘Βιομηχανική Οργάνωση’ εκδόσεις Κριτική (in Greek).
5. Lipczynski, Wilson, Goddard‘Βιομηχανική Οργάνωση: Ανταγωνισμός, Στρατηγική. Πολιτική’ εκδόσει Πασχαλίδη (in Greek).

Subject

1. Administration of Agricultural Cooperatives: Introduction, Basic Concepts & Definitions
2. Historical Evolution of Cooperatives
3. Principles and Values of Cooperatives
4. Economic Theory of Cooperatives
5. Organization and Management of Agricultural Cooperatives
6. Comparison of Agricultural Cooperatives with Private Enterprises
7. Organizational Behaviour of the Members of Agricultural Cooperatives
8. Financial Management of Agricultural Cooperatives
9. Alternative forms of organization of agricultural cooperatives
10. The Role of Agricultural Cooperatives in Markets
11. Policies for Supporting Agricultural Cooperatives - Cooperative legislation
12. Strategic Planning of Agricultural Cooperatives
13. Guide to establishing an Agricultural Cooperatives

Educational Aims

By the end of this course the students will have developed the following skills:

• Ability to exhibit knowledge and understanding of the essential facts, concepts, theories and applications which are related to Agricultural Cooperatives
• Ability to apply this knowledge and understanding to the solution of problems related to the Management of Agricultural Cooperatives
• Ability to adopt and apply methodology to the solution of non-familiar problems
• Study skills needed for continuing professional development.
• Ability to interact with others in management of agricultural cooperatives
• Ability to analyse basic strategy plan s for agricultural cooperatives
• Ability to analyse and calculate the main economic outcomes that are of interest to agricultural Farms
• In addition, the workshop will provide students the essential skills to solve s practical problems of the agricultural economy with spreadsheets (Excel)

Student Evaluation

I. Final exam (80%)- written including:

• Quick Questions,
• Test Development Questions,
• Problem solving,
• Multiple choice questions
• Short case study Analysis
• Theory data analysis

II. Presentation of Group / Atomic Work (20%)

Bibliography

1. Κοντογεώργος, Α., Σεργάκη, Π., 2015. Αρχές διοίκησης αγροτικών συνεταιρισμών. [ηλεκτρ. βιβλ.] Αθήνα: Σύνδεσμος Ελληνικών Ακαδημαϊκών Βιβλιοθηκών. Διαθέσιμο στο: http://hdl.handle.net/11419/3684 (in Greek).
2. Παπαγεωργίου Κωνσταντίνος, Βιώσιμη συνεταιριστική οικονομία - Θεωρία και πρακτική, 2η έκδοση/2007, Εκδότης: ΕΚΔΟΣΕΙΣ ΣΤΑΜΟΥΛΗ Α.Ε. (in Greek).
3. ΚΑΜΕΝΙΔΗΣ ΧΡΙΣΤΟΣ, Συνεταιρισμοί. Αρχές-Οικονομική-Πολιτική-Ανάπτυξη-Οργάνωση-Νομοθεσία, 2η έκδοση/2002, Εκδότης: ΕΚΔΟΤΙΚΟΣ ΟΙΚΟΣ ΑΔΕΛΦΩΝ ΚΥΡΙΑΚΙΔΗ Α.Ε. (in Greek).
4. Κυριακίδου, Ο. & Ε. Σαλαβού,  Κοινωνική Επιχειρηματικότητα, Έκδοση: 1/2014, ROSILI ΕΜΠΟΡΙΚΗ - ΕΚΔΟΤΙΚΗ Μ.ΕΠΕ. (in Greek).

Subject

• Utilization of crop residues as feed.

• Manufacture and utilization of by-products of agricultural plants of plant origin and animal origin as animal feed.

• Wastes from agricultural industries. Liquid and solid waste from livestock farms.

• Waste characteristics and waste treatment and management methods.

• Community legislation on the production and disposal of by-products and waste from an agricultural enterprise.

Educational Aims

The course ensures the deepening and consolidation of the knowledge throughout the scope of the Subsidiaries & Waste Management of Agricultural Business. The subject matter of the course aims to understand students' theories and practices regarding the:

• use of crop residues as animal feed
• Waste management characteristics
• Community legislation on the production and disposal of by-products and waste of an agricultural business.

Upon successful completion of the course the student will be able to:

• Have knowledge that involves a critical understanding of theories and principles regarding the types of by-products of agricultural industries and the most appropriate ways of their utilization, the modern methods of waste management of agricultural industries and livestock farms.
• Collect and interpret relevant data, typically within the cognitive field of Agricultural Products Byproduct & Waste Management, to form judgments that include reflection on relevant social, scientific or ethical issues related to agricultural production.
• Have developed those skills to acquire knowledge that they need to continue in further studies with a high degree of autonomy.
• Communicate information, ideas, problems and solutions to both qualified and non-specialized audiences as well as to collaborate with their fellow students to organize and present a management plan for By-products and Waste of Agricultural Enterprises.

Student Evaluation

Student’s evaluation is mainly based on the final written exams performance given at the end of the semester (70%). The final exams contain Short Response Questions or Multiple Choice Questions. Solving problems related to Waste and by product management of Agricultural Enterprises. Comparative evaluation of the theory

Presentation of teamwork (30%). Delivering written works and public -presentation by Working Groups.

Bibliography

1. Βασίλης Γκέκας, Καλλιόπη Μπαλτά – Μπρούμα, 2005, Βιομηχανία τροφίμων και περιβάλλον, ΕΚΔΟΣΕΙΣ Α. ΤΖΙΟΛΑ & ΥΙΟΙ Α.Ε., ISBN: 960-418-057-6 (in Greek). Κωδικός Βιβλίου στον Εύδοξο: 18548815.

Ύλη Μαθήματος

Στον πυρήνα του μάρκετινγκ βρίσκεται ο καταναλωτής και το ταξίδι μάρκετινγκ που πραγματοποιεί στην αγορά.  Σε αυτό το μάθημα παρουσιάζεται πώς η ψηφιακή επανάσταση έχει επηρεάσει την αλληλεπίδραση μεταξύ επιχειρήσεων και καταναλωτών. Στόχος του μαθήματος είναι η κατανόηση του Ψηφιακού Μάρκετινγκ, της λειτουργίας του και πώς μπορεί να βοηθήσει να βελτιστοποιηθεί μία εκστρατεία μάρκετινγκ αξιοποιώντας τις προκλήσεις, τεχνικές και εργαλεία του Ψηφιακού Μάρκετινγκ.

Η ύλη του μαθήματος δίνει τη δυνατότητα στους φοιτητές να αποκτήσουν την επάρκεια και την εξειδικευμένη γνώση που απαιτούνται προκειμένου να κατανοήσουν το αναγκαίο θεωρητικό και πρακτικό υπόβαθρο του Ψηφιακού Μάρκετινγκ υιοθετώντας μια διεπιστημονική προσέγγιση και να είναι σε θέση να:

• Αναγνωρίζουν τις βασικές διαστάσεις της πρακτικής χρήσης εφαρμογών Ψηφιακού Μάρκετινγκ σε οργανισμούς και τα κύρια ζητήματα που συνδέονται με την αποτελεσματική αξιοποίησή τους.
• Μπορούν να ανιχνεύουν τρόπους για να έχουν μία πετυχημένη προβολή ενός  ιστότοπου  μέσω τεχνικών Search Engine Optimization (SEO)
• Σχεδιάζουν ψηφιακές καμπάνιες προβολής
• Χρησιμοποιούν τα κατάλληλα κανάλια κοινωνικών μέσων για να προσελκύσουμε ένα κοινό
• Μετρούν και να βελτιστοποιούν τις καμπάνιες κοινωνικών μέσων
• Αξιοποιούν και κατανοούν το μάρκετινγκ για κινητά και τα πλεονεκτήματα της μικρο-στόχευσης
• Χρησιμοποιούν εργαλεία για την ανάλυση και αξιολόγηση της συνολικής δραστηριότητας ψηφιακού μάρκετινγκ.

• Online & Mobile shopping & η αγοραστική συμπεριφορά του καταναλωτή μέσα από τα κοινωνικά μέσα.
• Σχεδιασμός & ανάπτυξη της διαδικτυακής παρουσίας
• Βελτιστοποίηση για Μηχανές Αναζήτησης SEO/SEM
• Μορφές μέσων & τεχνικών ψηφιακής προβολής.
• Μορφές προβολής ηλεκτρονικού ταχυδρομείου.
• Μέθοδοι και τεχνικές προσωποποίησης & συστάσεων.
• Θεωρητική και Πρακτική προσέγγιση των κοινωνικών μέσων.
• Κινητό ΜΚΤ – κινητές εφαρμογές & Mobile marketing/advertising/apps.
• Διαδικασίες και τεχνικές Αναλυτικής διαδικτύου.

Στόχοι Μαθήματος

• Προσαρμογή σε νέες καταστάσεις
• Λήψη αποφάσεων
• Αυτόνομη εργασία
• Ομαδική εργασία
• Εργασία σε διεθνές περιβάλλον
• Εργασία σε διεπιστημονικό περιβάλλον
• Παραγωγή νέων ερευνητικών ιδεών

Αποτίμηση

Α) Γραπτή τελική εξέταση (60%) που περιλαμβάνει:

• Ερωτήσεις πολλαπλής επιλογής
• Ερωτήσεις σύντομης απάντησης
• Ερωτήσεις ανάπτυξης

Β) Ομαδική εργασία (40%)

Βιβλιογραφία

1. Βλαχοπούλου Μάρω, (2019), Ψηφιακό Μάρκετινγκ, Από την θεωρία στην πράξη, ROSILI ΕΜΠΟΡΙΚΗ - ΕΚΔΟΤΙΚΗ Μ. ΕΠΕ
2. Ανδρονίκη Κάβουρα, (2016), Επικοινωνία και Διαφήμιση στα Mέσα Kοινωνικής Δικτύωσης, ΔΙΟΝΙΚΟΣ
3. Βλαχοπούλου Μάρω , Δημητριάδης Σέργιος, (2013), Ηλεκτρονικό Επιχειρείν και Μάρκετινγκ, ROSILI ΕΜΠΟΡΙΚΗ - ΕΚΔΟΤΙΚΗ Μ.ΕΠΕ
4. Σιώμκος Γεώργιος, Τσιάμης Ιωάννης, (2019), Ηλεκτρονικό Μάρκετινγκ, BROKEN HILL PUBLISHERS LTD
5. Strauss, Judy and Frost, Raymond, (2012,) E-marketing. 6th ed. Boston, [Mass.]: Pearson.
6. Chaffey, Dave (2009), Internet marketing: strategy, implementation and practice. 4th ed. Harlow: Financial Times Prentice Hall.
7. Ryan, D. (2014 ), Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation, Kogan Page Limited.
8. Pulizzi,J.(2014) Epic Content Marketing, Mcgraw Hill Education

Subject

The course highlights the major role of Human Resources Management (HRM) in organizations. It covers a wide breadth of theories and applications dealing with workforce planning, job specification, candidates’ selection and recruitment, training and employee development, payment systems, employee appraisals, employee relationships and compliance with regulations.

Educational Aims

The goal of this course is to help students understand HR practices and, as future managers, learn to support their employees in order to obtain the highest possible performance. Atthe end of the conflict management course, studentswill acquire the ability to:

• Understand the role of HRM in organizations and identify the main activities associated with it
• Learn the history of HRM science
• Make best use of workforce planning methods
• Design precise job and role specifications
• Learn the techniques for effective candidate selection
• Organize training and career development programs
• Evaluate employee performance
• Guarantee a safe work environment
• Become familiar with techniques for sustaining high-performing employees

Student Evaluation

Student assessment is mainly based on the written examination at the end of the semester, which includes questions that evaluate both the acquired knowledge by students and their ability to utilize them critically.

However, students can gain extra points by working on the assignments given to them during the term. This is not compulsory but can significantly contribute to the final record. Grades are based 20% on assignment and 80% on final exams.

Bibliography

1. Χυτήρης, Λ. (2018), Διοίκηση Ανθρωπίνων Πόρων, Εκδόσεις Μπένου (in Greek).
2. Παπαλεξανδρή, Ν. και Μπουραντάς, Δ. (2016), Διοίκηση Ανθρωπίνων Πόρων, Εκδόσεις Μπένου (in Greek).
3. Bratton, J. and Gold, J. (2012) Human Resource Management: Theory and Practice, Palgrave Macmillan, London.
4. Mathis., R.L, Jackson, J.H and Valentine, S.R (2013), Human Resource Management, Cengage Learning, USA.

Subject

The objective of this course is to provide students with an overview and understanding of international marketing. Itis geared to helping students gain a perspective of international marketing including how it differs from domestic marketing. This involves an analysis of world markets, their respective consumers and environments, and the marketing management required to meet the demands of constantly changing foreign markets. It will also help students develop skills in analyzing economic and non-economic factors for identifying and evaluating foreign market opportunities; become familiar with different approaches for analyzing international markets; develop skills in formulating product, price, distribution, and promotion strategies in the context of business outside the domestic market; and develop skills in undertaking international and global strategic marketing planning and also export program creation. 

Content:

• Introduction - Scope of International Marketing
• Global Business Environment
• Cultural Dynamics
• Business Customs and Practices
• Political Environment
• International Legal Environment
• Researching Global Markets
• Global Markets                                            
• Export Trading
• International Product Strategies
• International Distribution
• Global Advertising and Promotions          
• Cross-cultural Negotiation                           

Educational Aims

The learning goals of International Marketing are:

• To introduce students to the basic problems and practices in international marketing.
• To orient students about the role of international marketing in the past, present and the future.
• To explain the influence of international marketing on domestic economic policy.
• To expose students to the specific contribution of cultural environment to the development of international marketing practices and threats and opportunities created by this.
• To explain the role of financial, legal, social and political forces in building global marketing strategies.
• To stress the role of knowledge base and international marketing research in exporters and importers decision making process, and also in global market developers decisions.
• To analyze elements of international marketing-mix with special emphasis on specific procedures and techniques related to separate elements.

At the conclusion of this course, a student should be able to understand the difference between domestic and international marketing, the influence of international trade on domestic economy, and standard of living, and also be able to make detailed analysis of environmental factors influencing international marketing.

Student Evaluation

It is based on the marks achieved in the written exams taken at the end of the term. However students can gain extra points by working on assignments given to them during semester. This is not compulsory, but can significantly contribute to the finally achieved degree.

Bibliography

1. Πανηγυράκης Γιώργος,  (2013), Διεθνές Μάρκετινγκ, Εκδόσεις Σταμούλη, Αθήνα.
2. Cateora, Philip, R., Graham, JohnL., (2003), Διεθνές Μάρκετινγκ, Εκδόσεις Παπαζήση.
3. Cateora, Philip, R., Graham, John L., (latest edition), International Marketing, McGraw Hill Irwin.
4. Czinkota, Michael R., Ronkainen, Ilkka A., (latest edition), International Marketing, Thomson/South Western.

Subject

• Introduction to Macroeconomic Theory (Macroeconomic Methodology, Macroeconomic Accounts)
• Introduction to the Macroeconomic Model, Basic Concepts and National Accounts Data)
• Determination of income
• Exchange Market and Interest Rate (Money Demand, Money Offer, Monetary Policy)
• Income and interest rate
• The labour market
• Unemployment
• Total demand, total supply and price level
• Fiscal and monetary policy
• Economic enlargement

Educational Aims

By the end of this course the students will have developed the following skills to understand theoretical and empirical issues of Macroeconomics. In this direction they will have understood the basic and critical concepts associated with Macroeconomic Accounts, Labour Market, Consumption, Investment, Exchange Rate, and Exchange Market, Economic Growth etc. In addition, the lesson workshop is to solve specific macroeconomic problems and exercises so that students get more flexibility in dealing with Macroeconomic problems.

Student Evaluation

Final exam (80%) written including:

• Quick Questions,
• Test Development Questions,
• Problem solving,
• Multiple choice questions
• Short case study Analysis
• Theory data analysis

 Presentation of Group / Atomic Work (20%)

Bibliography

Subject

This course deals with the coordination of all parts of the company to develop a common integrated approach that effectively manages the future uncertainty. The formulation of strategic decisions is supported by the analysis of the external environment -domestic and international- as well as bythe identification of the strengths and weaknesses of the business itself. Students will learn tostructure and solve complex business problems, evaluate strategicalternatives, allocate business resources and estimate market attractiveness.

Educational Aims

The goal of this course is to carefully study specific business situations and decisions to develop broader principles about business strategy.  This broader understanding can then be applied in a wide variety of managerial contexts. This course encourages students to:

• Position a business against market forces and competition, evaluating internal and external environments
• Assess enterprise resources and capabilities
• Evaluate strategic alternatives at market and industry levels, which a company may follow in order to gain or maintain a competitive advantage
• Understand the strategy formulation processes, using appropriate techniques and tools
• Learn the process of a designed strategy implementation and evaluation

Student Evaluation

Student assessment are mainly based on the written examination at the end of the semester, which includes questions that evaluate both the acquired knowledge by students and their ability to utilize them critically.

However, students can gain extra points by working on an assignment given to them during the term. This is not compulsory but can significantly contribute to the final record. Grades are based 20% on assignment and 80% on final exams.

Bibliography

1. Παπαδάκης Β. (2012), Στρατηγική των Επιχειρήσεων, Τόμος Α, Εκδόσεις Μπένου.
2. Παπαδάκης Β. (2009),  Επίκαιρα θέματα στρατηγικής των επιχειρήσεων, Εκδόσεις Μπένου.
3. Μιχαλόπουλος, Μ. Γρηγορούδης, Ε. Ζοπουνίδης Κ. (2007), Στρατηγική των Επιχειρήσεων, Εκδόσεις Κλειδάριθμος.
4. Θερίου, Ν. (2014),Στρατηγική Διοίκηση των Επιχειρήσεων Εκδόσεις Κριτική.
5. Dess, G., Lumpkin, G.T., Eisner, A. and McNamara, G. (2011), Strategic Management: Text and Cases, McGraw-Hill/Irwin.
6. Grant, R.M. (2010), Contemporary Strategy Analysis, Blackwell Publishing.
7. HillC.W.L. and Jones,G.R. (2012) Strategic Management: An Integrated Approach, Cengage Learning.
8. Hitt, M., D.R., Ireland and R.E. Hoskisso, (2014), Strategic Management: Concepts: Competitiveness and Globalization, South-Western Cengage Learning.
9. Johnson, G., R. Whittington and K. Scholes, (2010), Exploring Strategy, Prentice Hall-Financial Times.
10. Rothaermel F. (2014) Strategic Management: Concepts,McGraw-Hill/Irwin.

- Συναφή επιστημονικά περιοδικά:

• Strategic Management Journal
• Strategic Entrepreneurship Journal
• Business Strategy and the Environment
• Strategic Organization

Subject

Multiple Linear Regression.

(i) The models with two and p explanatory variables (using matrix representation): the detection of a linear relation using a three dimensional scatter diagram (for p independent variables see iii below), the model specification using theoretical information and empirical evidence for the choice of the explanatory variables, interpretation of the partial regression coefficients, point estimation of the parameters using the method of Ordinary Least Squares (OLS), standard errors of the estimators, partial elasticities of the dependent variables with respect to the independent variables and their interpretations, the classical assumptions for the “best” estimators using OLS, interval estimation of the parameters, hypotheses testing for the significance of each regression coefficient, overall significance test with the Analysis of Variance, the coefficient of multiple determination and the adjusted coefficient of multiple determination, Mallow’s C_p the Extra Sum of Squares Principle, partial correlations, indicator variables and predictions.

(ii) Model Selection Methods: Backward Elimination, Forward Selection, Stepwise Regression and All Possible Regressions.

(iii) Violations of the Classical Assumptions and Remedies: model specification errors (omitted and irrelevant variables, incorrect functional form etc.), heteroscedasticity, collinearity (or multicollinearity), autocorrelation, lack of normality of the error term, use of random regressors. The possible causes and consequences of each violation, and methods for detection; residual analysis, graphical techniques, statistical tests, Variance Inflation Factors and Condition Indices (for the magnitudes of eigenvalues of the X^TX matrix). Various remedies including data transformations, and the methods of Generalized Least Squares and Weighted Least Squares for the estimation of parameters, in the regression models with AR(1) and heteroscedastic errors respectively. 

Educational Aims

Student Evaluation

Written exams at the end of the semester.

Bibliography

1. Draper, N. και Smith, H., Εφαρμοσμένη Ανάλυση Παλινδρόμησης, Παπαζήση, Αθήνα 1997 (in Greek).
2. Johnston, J. και DiNardo, J., Οικονομετρικές Μέθοδοι, Κλειδάριθμος, Αθήνα 2004 (in Greek).
3. Κάτος, Α., Οικονομετρία (Θεωρία και Εφαρμογές), Ζυγός, Θεσσαλονίκη 2004 (in Greek).
4. Χρήστου, Γ., Εισαγωγή στην Οικονομετρία, Τόμος Α, Gutenberg, Αθήνα 2004 (in Greek). 

Subject

Educational Aims

Student Evaluation

Bibliography

1. Δημητριάδης  Σ. & Μπάλτας Γ., (2003), «Ηλεκτρονικό Εμπόριο και Μάρκετινγκ,», Πανεπιστημιακές Σημειώσεις, Εκδόσεις Rosili.
2. Πασχόπουλος Α., Σκαλτσάς Π., (2006), «Ηλεκτρονικό εμπόριο : επιχειρηματική στρατηγική και marketing στο διαδίκτυο», Κλειδάριθμος.
3. Strauss, J., Ansary, A.,&  Frost, R., (2003), «E-marketing», Upper Saddle River, N.J.: Prentice Hall.

Ύλη Μαθήματος

Παγκόσμιος ιστός. Στρατηγικές Ηλεκτρονικού Εμπορίου. Ποιες επιχειρήσεις μπορούν να το εφαρμόσουν και με τι αναμενόμενα οφέλη. Εφαρμογές Ηλεκτρονικού Εμπορίου: on line Έρευνα αγοράς, Μarketing, Επικοινωνιακές τεχνικές και Προμήθειες. Ασφάλεια και προστασία των πληροφοριών (μηχανισμοί πρόσβασης και πιστοποίησης ,ακεραιότητα και αυθεντικότητα συναλλαγών). Θέματα οικονομίας της πληροφορίας (διάρθρωση κόστους , εκτίμηση προσόδων, ηλεκτρονικές πληρωμές). Δίκτυα προστιθέμενης αξίας (Electronic Data Interchange-EDI ): μηνύματα EDI, διαδικασίες τυποποίησης/ πιστοποίησης ΕDI στην Ελλάδα, εφαρμογές. Βάσεις Δεδομένων για εφαρμογές Ηλεκτρονικού Εμπορίου (web-based data bases, ηλεκτρονικά σημεία συναλλαγών, εφαρμογές τηλε-συνεργασίας). 

Στόχοι Μαθήματος

Μετά την ολοκλήρωση του μαθήματος οι φοιτητές θα έχουν αποκτήσει τις απαραίτητες γνώσεις και δεξιότητες ώστε:

• Να είναι σε θέση να περιγράφουν τις δομές του παγκόσμιου ιστού και τους νόμους που τον διέπουν, τις αλλαγές που επέφερε στην αγορά, τις επιχειρηματικές ευκαιρίες που δημιουργεί αλλά και τους κινδύνους που εγκυμονεί.
• Να αναγνωρίζουν και να αναλύουν τη στρατηγική, τις ιδιαιτερότητες των στρατηγικών μάρκετινγκ, τις μεθόδους που καλείται να εφαρμόσει μια εταιρία προκειμένου να αξιοποιήσει τις ευκαιρίες του ηλεκτρονικού εμπορίου.
• Να είναι σε θέση να εξετάζουν θέματα που σχετίζονται τόσο με τους καταναλωτές όσο και με τη διαφήμιση.

Ειδικότερα στόχοι του μαθήματος είναι μετά το τέλος των μαθημάτων οι φοιτητές να είναι σε θέση να:

• Να απαριθμούν τα βασικά χαρακτηριστικά του  παγκόσμιου ιστού που συνδέονται με το ηλεκτρονικό εμπόριο και πιο συγκεκριμένα
  • Είδη αγορών
  • Νέες προοπτικές που δημιουργούνται
  • Κανόνες ηλεκτρονικού εμπορίου και θέματα ανταγωνισμού
  • Κίνδυνοι και τρόποι προφύλαξης
  • Επιχειρηματικά μοντέλα και μάρκετινγκ
  • Δίκτυα διανομής
• Να αναφέρουν και να κάνουν συγκρίσεις σε θέματα που σχετίζονται με τους καταναλωτές και πιο συγκεκριμένα
  • Έρευνες αγοράς
  • Εμπιστοσύνη των καταναλωτών
  • Θέματα τιμών
  • Λιανικό εμπόριο

Αποτίμηση

Η αποτίμηση των προσδοκώμενων αποτελεσμάτων μάθησης γίνεται με γραπτή εξέταση στο τέλος του εξαμήνου, η οποία και περιλαμβάνει ερωτήσεις που αποτιμούν τόσο τις γνώσεις που αποκτήθηκαν από τους φοιτητές όσο και την ικανότητά τους να τις αξιοποιήσουν κριτικά.

Βιβλιογραφία

1. Δημητριάδης  Σ. & Μπάλτας Γ., (2003), «Ηλεκτρονικό Εμπόριο και Μάρκετινγκ,», Πανεπιστημιακές Σημειώσεις, Εκδόσεις Rosili.
2. Πασχόπουλος Α., Σκαλτσάς Π., (2006), «Ηλεκτρονικό εμπόριο : επιχειρηματική στρατηγική και marketing στο διαδίκτυο», Κλειδάριθμος.
3. Strauss, J., Ansary, A.,&  Frost, R., (2003), «E-marketing», Upper Saddle River, N.J.: Prentice Hall.

Subject

This course focuses on contemporary approaches to marketing communications, and how they can be integrated with effective marketing strategy.   A thorough knowledge of the market and marketplace behaviors is essential to the development of effective communication.  In addition, marketing communication strategy must be consistent with the underlying strategic goals of all other elements of the marketing mix, so we will consider the interactions between communication and all controllable marketing mix elements.  This course entails a study of the theory and practice of consumer advertising and sales promotions.  The majority of the course will focus on various promotional forms and their use in today’s world.  These range from traditional advertising to internet marketing to sales promotional techniques and beyond. It touching upon its social aspects, markets and segmentation, product and consumer analysis, motivation, art, copy and layout, media selection and budgeting.

Content:

• Nature & Scope of Marketing Communications- Nature & Scope of Advertising
• Integrated Marketing Communications
• Objective Setting and Budgeting
• Marketing and Advertising Planning
• Advertising Overview and Creative Elements
• Hierarchy Models of Communication Effects
• Appeals and Endorsers
• Assessing Message Effectiveness
• Media Analysis and Planning
• Traditional Advertising Media
• Internet Advertising
• Other Advertising Media Opportunities
• Sales Promotion
• Public Relations and Sponsorships

Educational Aims

Upon successful completion of this course, the student should be able to:

• Explain the role of the advertising within the marketing strategy  
• Explain the process of developing advertising strategy
• Assess the impact of consumer behavior on advertising
• Analyze the impact of segmentation and targeting on advertising strategy
• Discuss how research is used in planning for advertising
• Explain how advertising is integrated with direct marketing, personal selling, and sales promotion
• Analyze the importance of creative strategies and executions in advertising campaigns
• Describe how advertisements and commercials are created
• Assess the opportunities and limitations of various media (print media, television, radio, Internet, direct mail, out-door)
• Identify methods used to assess the results of an advertising campaign
• Develop an advertising strategy and campaign

Student Evaluation

The methods of teaching Sales Management are lecture, group discussion and case study and computer applications.  Lectures will be based on text materials, outside readings and practical experience on the part of the instructor. 

It is based on the marks achieved in the written exams taken at the end of the term. However students can gain extra points by working on assignments given to them during semester. This is not compulsory, but can significantly contribute to the finally achieved degree.

Bibliography

1. Ζώτος Γεώργιος, (2008), Διαφήμιση, University Studio Press, Θεσσαλονίκη, (in Greek)
2. Πανηγυράκης Γεώργιος (1996), Στρατηγική Διοίκηση Επώνυμου Προϊόντος (Τόμος A & B), Εκδόσεις Σταμούλη, Αθήνα, (in Greek)
3. Shimp T.A., (2007), Integrated Marketing Communications In Advertising and Promotion, Cengage Learning.
4. Belch E. G., Belch  A. M., (2007), Advertising and Promotion as Integrated Marketing Communications Perspective, McGraw-Hill Irwin.

Subject

• Environmental systems (ecology and principles of environmental systems)

• Energy and material resources - concepts and forms

• The ecosystems and their function

• Climate, weather and life

• Changes in population, biosciences and ecosystems

• Geological processes: Earth dynamics

• Population potential: influences on population size

• Population distribution: Atticism

• Air and pollution of the atmosphere

• Water, water pollution

• Minerals and soil

Student Evaluation

Student’s evaluation is mainly based on the final written exams performance given at the end of the semester (70%). The final exams contain Short Response Questions or Multiple Choice Questions. Solving problems related to Ecology and Environmental Protection. Comparative evaluation of the theory

Presentation of teamwork (30%). Delivering written works and public -presentation by Working Groups.

Bibliography

1. Miller G. Tyler, Spoolman E. Scott, Παναγιώτης Δημητρακόπουλος, (2018), Περιβαλλοντική Επιστήμη, 15η Έκδοση, ΕΚΔΟΣΕΙΣ Α. ΤΖΙΟΛΑ & ΥΙΟΙ Α.Ε., ISBN: 978-960-418-613-6, (in Greek). Κωδικός Βιβλίου στον Εύδοξο: 59386824
2. G. TylerMiller «Βιώνοντας στο Περιβάλλον Ι». εκδ. Ιων (in Greek).
3. E. Enger and B. Smith, Environmental Science. A study of interrelationships.

Subject

Introduction to the concept of Innovation and the New Economy of Knowledge and Learning. Technology and Innovation in Economics and Business theory. Innovation as a strategy of national/regional economic growth: systems of knowledge and learning, policies enhancing innovation. Innovation as a strategy of business competitiveness: managing innovation. Case-studies.

Educational Aims

The course gives students the knowledge to understand the significance of innovation for economic and entrepreneurial competitiveness. Students will also gain insights in key concepts and frameworks in innovation and innovation management.

Student Evaluation

Exam in the end of the term. Optional essay in the mid-term, contributing 25% to the final grade, presenting case-studies of innovative firms.

Bibliography

1. Πιπερόπουλος Π. 2008. Επιχειρηματική Καινοτομία & Business Clusters. Αθήνα: ΣΤΑΜΟΥΛΗΣ, (in Greek)
2. Χατζηκωνσταντίνου Γ. & Γωνιάδης Η. 2009. Επιχειρηματικότητα και καινοτομία. Από την ίδρυση στη διοίκηση και την επιβίωση της νέας επιχείρησης. Αθήνα: Gutenberg, (in Greek).        
3. Karlsson, C., Johansson, B., Stough, R.R. 2009. Innovation, Agglomeration and Regional Competition. Edward Elgra: New Horizons in Regional Science series.
4. Matthews, Charles H. & Brueggemann, Ralph, 2015.Innovation and Entrepreneurship. A Competency Framework.Routledge (346 pages).

Subject

• The role of financial system
• Present Value and Compounding
• Foreign exchange market (Spot, Forward, Swap, etc.),
• Money market (Time deposits, Commercial papers, Federal funds, Repos, Repurchase agreements, Forward rate agreements, etc.),
• Bond market (Corporate bonds, Structured Bonds, Municipal bonds, etc.)
• Derivative markets (Forward contracts, Futures contracts, Options contracts, etc.)
• Apply appropriate pricing techniques for financial products.
• Evaluate the risk and return of financial products.
• Portfolio theory, Security analysis, Models of equilibrium in the capital markets.

Educational Aims

Developments in the financial system and the money and capital markets provide new growth opportunities, but also create new challenges that require appropriate analysis. The main objective of this course is to learn about the theories and applications associated with the functions of money and capital markets. At the end of this course the students should be able to:

• Understand the role of the financial system
• Understand the money market.
• Understand the currency market.
• Understand the capital market.
• Use the appropriate tools and the most suitable techniques for pricing financial products, evaluate their risk and return.

In addition, exercises are solved so that the students gain essential skills and more flexibility in dealing with practical problems in the field of financial and capital markets.

Student Evaluation

Written examination aftertheend of the semester (100%) including:

• QuickQuestions,
• TestDevelopment Questions,
• Problemsolving,

Bibliography

1. Σ. Σπύρου, «Αγορές χρήματος και κεφαλαίου», Εκδόσεις Μπένου, Αθήνα, 2013 (in Greek).
2. Π. Αγγελόπουλος, «Εισαγωγή στα παράγωγα χρηματοοικονομικά προϊόντα», Εκδόσεις Σταμούλη, Αθήνα, 2001 (in Greek).
3. Σ. Θωμαδάκης, και Μ. Ξανθάκης, «Αγορές χρήματος και Κεφαλαίου, Τραπεζική Επιστήμη: Θεωρία και Πράξη», Eκδόσεις Σταμούλη, Αθήνα, 2011 (in Greek).
4. Π. Ευθυμόγλου και Α. Μπάλλας, «Χρηματοδοτικοί οργανισμοί και αγορές», Εκδόσεις Μπένου, Αθήνα, 2003 (in Greek).

Subject

The course is based on the development of the following subjects: the four levels of quality management evolution (Inspection, Quality Control, Quality Assurance and Total Quality Management), TQM principles and practices, guidelines for TQM implementation, benefits and barriers of TQM, TQM implementation in SMEs, the relationship between the ISO 9000 series of standards and TQM, Quality Awards and Business Excellence models, Cost of Quality (Prevention Cost, Appraisal Cost, Internal and External Failure Cost), Cost of Quality measurement through the PAR approach, process cost model and the ABC method, and the use of the quality tools and techniques.

Educational Aims

By the end of this course the students should be able to a) determine the fundamental elements of Total Quality Management, b) document the criteria and sub-criteria of the Business Excellence Models, c) measure the Cost of Quality of a company, based on objective measures, d) use the quality tools - techniques.

Student Evaluation

1. Written examination after the end of the semester (60%) including:

• Multiple choice questions
• Theoretical questions
• practices in quality tools

2. Written paper (30%)

3. Interview - survey (10%).

Bibliography

1. Τσαρούχας Π. και Ψωμάς Ε. (2016), "Τεχνικές Βελτίωσης Ποιότητας", Εκδόσεις Ζήτη, Θεσσαλονίκη, ISBN: 978-960-456-450-7 (in Greek).
2. Συναφή επιστημονικά περιοδικά (International Journals):

• International Journal of Operations and Production Management
• International Journal of Quality and Reliability Management
• International Journal of Productivity and Performance Management
• The TQM Journal
• Total Quality Management and Business Excellence

Subject

The course is organized around topics such as:

• General Concepts of Law: Concept of law, rule of law, ethics, etiquette.
• Sources of law. Division and discrimination of the law.
• General Principles of Civil Law: Persons (Natural, Legal) Rights, Jurisdiction, Representation - Power of Attorney, Limitation and Liability
• General Introduction to Collective Law: Special Contracts. Sale and exchange. Employment contracts. Leasing agreement. Loan, etc
• Property Law: Property right. Ownership. Jobs. Liability.

Educational Aims

The primary objective of the course is to introduce students to the basic principles, concepts and practices of Civil Law (Public and Private).

It seeks to consolidate the provisions relating to the legal and contractual relations governing the civil law relations of the members of a society.

Student Evaluation

Final Written Exam.

Bibliography

1. Μυλωνόπουλος Δημήτριος Ν., Στοιχεία δικαίου Ιδιωτικό-Δημόσιο, 3η έκδ./2012, ΕΚΔΟΣΕΙΣ ΣΤΑΜΟΥΛΗ ΑΕ (in Greek).
2. Φεφές Μιχάλης, Εισαγωγή στο δίκαιο, 1η έκδ./2004, ΝΟΜΙΚΗ ΒΙΒΛΙΟΘΗΚΗ ΑΕΒΕ (in Greek).

Subject

The goal of the subject is to introduce to students the specifics of B2B marketing and the basic concepts of marketing theory, the peculiarities of organizations’ purchasing behavior, and the strategic marketing process in B2B markets including market analysis, segmentation, targeting and positioning of various types of B2B companies. At the same time, the course introduces to students the specifics of marketing mix tactical tools for B2B markets.

Content:

• Basic differences between B2B and B2C marketing 
• Organizations’ purchasing behavior 
• Strategic marketing process:
  • Analyzing the organization market 
  • B2B market segmentation 
  • Targeting and positioning 
  • Strategic planning 
• B2B marketing mix specifics 
• Product as the fundamental tool of B2B marketing 
   

Educational Aims

Upon successful completion of this course students will be able to: 

• apply the principles and basic concepts of marketing and management theory in B2B markets. 
• explain and describe significant differences functioning market B2B and B2C market, create a marketing strategy, analyze and evaluate the behavior of various type of B2B companies and markets, 
• recognize the peculiarities purchasing behavior of organizations and the strategic marketing process in B2B markets including market analysis, segmentation, targeting and positioning in specific conditions B2B markets 
• plan and use the tactical tools of the marketing mix in order to effectively meet the needs of the B2B market.

Student Evaluation

It is based on the marks achieved in the written exams taken at the end of the term. However students can gain extra points by working on assignments given to them during semester. This is not compulsory, but can significantly contribute to the finally achieved degree.

Bibliography

1. Αυλωνίτης Γεώργιος, Δημητριάδης Σέργιος, Ήντουνας Κωνσταντίνος, (2014), Στρατηγικό Βιομηχανικό (Β2Β) Μάρκετινγκ, Εκδόσεις Rosili, (in Greek).
2. Ross Brennan, Louise Canning, Raymond McDowell , (2011), Business-to-Business Marketing, (2^nd Edition), SAGE Publications Ltd.  
3. Michael D. Hutt, Thomas W. Speh, (2012), Business Marketing Management: B2B, (11^th Edition), South Western Cengage Learning

Subject

• The concepts of the ecosystem and the agro-system, environmental pollution from agrochemicals, sustainability in general and sustainable agriculture are thoroughly analyzed.

• Detailed analysis of the forms of Sustainable Agriculture and Strategies for Sustainable Rural Development

Educational Aims

The course aims at providing knowledge in Environmental Agriculture. The course mainly focus on theories and practices regarding agro-ecosystems, pollution of the environment due to various agricultural activities such as the use of agrochemicals and their effects on human health. It also indicates ways and methodologies for protecting and preserving the agro-ecosystem by adopting innovative and environmentally friendly techniques during the production process. It also prepares the future scientist to be able to apply innovative and environmentally friendly techniques in the production process and to develop strategies for achieving sustainable low-input farming.

The course covers a wide range of theories and practices related to Environmental Agriculture, in particular:

• Natural and agro-ecosystem differences
• Species and sources of pollution in the agro-ecosystem
• Agrochemical products
• Nitrates pollution, causes, impacts, legislation, code of good agricultural practice
• The impact of the use of inorganic and organic pollutants on the quality of agricultural products
• Quality of soil and water resources in agriculture
• Tools and strategies for the sustainable management of agricultural holdings
• The concept and forms of sustainable agriculture

Upon successful completion of the course, students will be able to:

• Have knowledge that involves understanding of theories and principles such as the ecological functions of an agro-ecosystem, types and sources of pollution, strategies for achieving sustainable development, integrated management of agricultural production.
• Have knowledge and enriching them by using advanced scientific manuals, including views arising from modern developments at the cutting edge of environmental knowledge.
• Gather and interpret relevant data, typically within the cognitive field of environmental agriculture.
• Develop Knowledge-based skills needed to continue further studying with a degree of autonomy.
• Communicate information, ideas, problems and solutions to both qualified and non-specialized audiences, and to work with their fellow students to organize and present a sustainable rural development plan.

Student Evaluation

Student’s evaluation is mainly based on the final written exams performance given at the end of the semester.

The final exams contain Short Response Questions or Multiple Choice Questions derived from the Lecture (70%) and laboratory (30%) material respectivelly.

Bibliography

1. Γιάννης Θ. Πολυράκης (2003),  Περιβαλλοντική Γεωργία, Εκδόσεις: ΨΥΧΑΛΟΣ ΦΙΛΙΠΠΟΣ & ΣΙΑ ΕΚΔΟΤΙΚΗ Ο.Ε., ISBN: 960-8336-11-2, (in Greek). Κωδικός Βιβλίου στον Εύδοξο: 12593.
2. Νικολαΐδης Ευάγγελος, (2010), Γεωργία, περιβάλλον, διατροφή, ΕΚΔΟΣΕΙΣ: ΠΑΠΑΖΗΣΗ ΑΕΒΕ, ISBN: 978-960-02-2423-8 (in Greek). Κωδικός Βιβλίου στον Εύδοξο: 29492

Subject

1. Introduction to Decision Theory
2. Solving problems using search algorithms
3. Informed search algorithms
4. Constraint satisfaction problems
5. Searching with opposition
6. Game theory
7. Uncertainty
8. Bayes decision theory
9. Maximum likelihood and Bayesian parameter estimation
10. Simple decison making
11. Complex decision making

Educational Aims

The course offers the opportunity for students that will choose to attend it to get trained in specialized topics about solving business decision theory problems.

The main objective of this course is a detailed presentation of the theoretical and practical concept and framework of decision theory and the importance they have for the new digital internet business. Also, the methodological documentation of decisions, actions and algorithms appropriate to address real problems and situations in business level using Internet and computer technologies are presented.

With the help of concrete examples and exercises students can understand in depth how to resolve various complex and specialized business decision theory problems, while trained to be able to apply such techniques and tools in order to solve specialized real world problems.

This course enables students to gain specialized knowledge required to be able to analyze, design and implement modern quantitative and computational intelligence methods to solve difficult modern problems of management science and operations research.

By the end of this course the student will be able to:

• explain and use the Bayes decision theory for continuous time, two categories of classification, decision regions and error probabilities, the normal density function and its discriminant functions 
• use parameter calculation techniques and guided learning as data analysis tools for making economic and business analysis decisions
• use nonparametric techniques as data analysis tools for making economic and business analysis decisions
• use game theory and its basic algorithms as data analysis tools for making economic and business analysis decisions
• use decision theory techniques and algorithms and incorporate them in the data analysis process for making economic and business decisions
• identify the suitable decision theory algorithm / technique, as appropriate, depending on the nature of the Information Management System and limitations governing it
• investigate systematically the effects of alternative methodologies, algorithms, techniques and strategies of decision theory in taking financial and business analysis decisions
• assess and evaluate decision theory algorithms / techniques used as decision support tools in Information Systems
• apply these algorithms / techniques to real problems from the field of economic and agronomic sciences, but also in their daily lives
• use knowledge and understanding acquired in a manner that indicates a professional approach to their  work or profession
• have competences typically demonstrated by developing and supporting arguments and solving problems within their field of knowledge
• communicate information, ideas, problems and solutions to both specialist and non-specialist public
• develop knowledge acquisition skills needed to continue to post graduate studies with a high degree of autonomy
• gather and interpret relevant data (in their knowledge field) to form judgments that include reflection on relevant scientific issues
• be able to use their knowledge, understanding and ability to solve problems in new or unfamiliar environment within broader (or multidisciplinary) context, related to their field
• be able to communicate with clarity their conclusions, knowledge and reasoning in both specialized and non-specialized audience

Student Evaluation

Written examination after the end of the semester (100%) including:

• Multiple-choice questions
• Solving problems of designing and applying of decision theory algorithms/techniquesto management science and operations research problems
• Benchmarking theory elements

Bibliography

Subject

1. The markets
2. Futures and options market mechanisms
3. Commodities
4. Financials
5. Fundamental analysis
6. Technical analysis
7. Hedging
8. Options markets
9. Hedging with options

Educational Aims

The course is an introduction to the concepts of risk management in the agricultural sector and it concentrates on concepts related to the functioning of derivatives markets. The subject matter of the course aims to introduce students to the basic concepts of the operation of futures contracts and options as well as to their valuation. It also introduces hedging issues in both futures and options markets. The course also introduces basic risk management methodologies and techniques which can be used in the agricultural sector to protect all market participants involved in the agro-food chain from the risk due to price and production variability. Upon successful completion of the course the student will be able to understand the functioning of derivative markets.

Student Evaluation

Written final exam (100%) including:

• Multiple choice questions
• Solving problems related to the teaching subject
• Comparative evaluation of theoretical issues

Bibliography

1. Νικόλαος Θ. Μυλωνάς, ‘Αγορές και Προιόντα Παραγώγων’, Εκδόσεις τυπωθήτω και Ελληνική Ένωση Τραπεχών.
2. H. Evan Drummond and J. W. Goodwin, ‘Γεωργική Οικονομική και Πολιτική’, εκδόσεις Broken HLL και Π. Χ. Πασχαλίδης

Subject

1. Introduction to the concept of "Supply Chain Management"
2. The theoretical background of SCM
3. Transaction costs
4. SCM Strategy
5. SCM in the food sector: Requirements, results from SCM in the food sector
6. Customer satisfaction / quality of logistics services
7. Chain of Demand and Demand Management. Logistics and connection to the supply chain
8. Internal and external integration of logistics
9. Vertical integration / franchise systems
10. Strategy and logistics planning

Educational Aims

By the end of this course the students will have developed the following skills:

• Ability to exhibit knowledge and understanding of the essential facts, concepts, theories and applications which are related to Supply Chain Management.
• Ability to apply this knowledge and understanding to the solution of problems related to Strategy of Supply Chains.
• Ability to adopt and apply methodology to the solution of non-familiar problems
• Study skills needed for continuing professional development.
• Ability to analyse the role of retailers and wholesalers in the distribution networks
• Ability to interact with others in Supply Chain Management
• Ability to analyse the success factors for a franchise system
• Ability to analyse the role of retailers and wholesalers in the distribution networks
• Ability to analyse the goals and strategies for supply chains 

Student Evaluation

Final exam (80%) written, including:

• Quick Questions,
• Test Development Questions,
• Problem solving,
• Multiple choice questions
• Short case study Analysis
• Theory data analysis

Presentation of Group / Atomic Work (20%)

Bibliography

1. LOGISTICS Μάνατζμεντ και Στρατηγική, Alan Harrison,Remko Van Hoek,Δ. Γιαννακόπουλος,Σ. Μοσχούρης, Έκδοση: 1/2012, Εκδόσεις ROSILI ΕΜΠΟΡΙΚΗ - ΕΚΔΟΤΙΚΗ Μ.ΕΠΕ (in Greek).
2. Μαλινδρέτος, Γ., 2015. Εφοδιαστική αλυσίδα, logistics και εξυπηρέτηση πελατών. [ηλεκτρ. βιβλ.] Αθήνα: Σύνδεσμος Ελληνικών Ακαδημαϊκών Βιβλιοθηκών. Διαθέσιμο στο: http://hdl.handle.net/11419/5391, (in Greek).
3. Martin Christopher, Logistics και διαχείριση εφοδιαστικής αλυσίδας, Έκδοση: 1/2012, ΕΚΔΟΣΕΙΣ ΚΡΙΤΙΚΗ ΑΕ (in Greek).
4. Παπαβασιλείου N.  & Μπάλτας Γ., (2003), «Διοίκηση Δικτύων Διανομής & Logistics», Εκδόσεις ROSILI ΕΜΠΟΡΙΚΗ - ΕΚΔΟΤΙΚΗ Μ.ΕΠΕ, Αθήνα (in Greek).

Subject

The course is organized around topics such as:

Commercial Act, Merchant, Industrial Property, Commercial Enterprises {Private Companies - General Partnership., Limited partnership, Open or joint venture, Agricultural Cooperative Organization, Urban Cooperative- Capital Companies, Societe Anonyme (SA), Limited Liability Company (LLC), Securities, Insurance law, Bankruptcy law, Maritime law, Aviation law.

Educational Aims

The main purpose of the course is to introduce students to the basic principles, concepts and practices of Commercial Law.

It aims at consolidating the provisions relating to legal relations relating to the conduct of trade and governing commercial activity.

Student Evaluation

Final Written Exam.

Bibliography

1. ΜΥΛΩΝΟΠΟΥΛΟΣ ΔΗΜΗΤΡΗΣ, ΔΙΚΑΙΟ ΤΟΥ ΕΜΠΟΡΙΟΥ, 1η /2012, ΝΟΜΙΚΗ ΒΙΒΛΙΟΘΗΚΗ ΑΕΒΕ (in Greek).
2. ΜΥΛΩΝΟΠΟΥΛΟΣ Δ., ΜΕΝΤΗΣ ΓΡ., ΕΜΠΟΡΙΚΟ ΚΑΙ ΕΡΓΑΤΙΚΟ ΔΙΚΑΙΟ, 1/2010, ΝΙΚΗΤΟΠΟΥΛΟΣ Ε ΚΑΙ ΣΙΑ ΕΕ (in Greek).

Subject

Given the importance of services (tourism, banking, etc.) for the Greek economy, this course focuses on core concepts of Services Marketing. Services Marketing recognizes the unique characteristics of services compared to goods, and deals with the impact of services distinctions on consumer behavior and strategic marketing issues. This course presents the basic characteristics of services, analyzes the classification systems of services, applies models for service quality evaluation, emphasizes the importance of frontline workers and highlights the essential role of internal marketing.

Educational Aims

The course is designed to help students understand:

• The unique characteristics of services compared to physical goods
• The important role of first-line employees during the “moments of truth”
• The influence of the physical environment on service success
• The service quality measurement instruments
• The effect of service failure and the benefits of service recovery strategies
• The value of retaining good current customers (customer loyalty).

Student Evaluation

Student evaluations are mainly based on the marks achieved in the written exams taken at the end of the term.

However, students can gain extra points by working on assignments given to them during the term. This is not compulsory, but can significantly contribute to the final record. Grades are based 20% on assignment and 80% on final exams.

Bibliography

1. Γούναρης, Σ. και Καραντινού Κ. (2014), Μάρκετινγκ Υπηρεσιών, Εκδόσεις ROSILI.
2. Πρωτοπαπαδάκης Ι. (2013), Μάρκετινγκ Υπηρεσιών, Εκδόσεις Σταμούλη.
3. Γαλάνης Β. (1995), Μάρκετινγκ Υπηρεσιών, Εκδόσεις Σταμούλη, Αθήνα.
4. Gremler, D.  Bitner, M. and  Zeithaml, V. (2012), Services Marketing, McGraw-Hill/Irwin.
5. Wirtz, J. Chew, P. and Lovelock C.H. (2012), Essentials of Services Marketing, Pearson Education.
6. Hoffman, D.K. and Bateson, J.E.G. (2010), Services Marketing: Concepts, Strategies and Cases, Cengage Learning.

Subject

1. Computational intelligence algorithms and their applications in operations research problems and decision-making
2. Analysis, design and implementation of business intelligence systems
3. Design of business intelligence systems and application in the real world problems
4. Probabilistic reasoning in business intelligence problems
5. Learning from observations in business intelligence problems
6. Adaptive business intelligence  
7. Hybrid systems and adaptability 
8. Distributed business intelligence systems

Subject

This course examines retail marketing in the context of the dynamic changes occurring in all parts of the supply chain (distribution), and in the broader social, politico-legal and economic environment. Retail marketing theory emphasizes attracting customers to a diversity of retail outlets and forms, and the elements of the retail mix which particularly facilitate informed consumer choice. The unit provides a strong foundation in specific aspects of retail marketing including achieving customer loyalty, visual merchandising and other aspects of store design, price promotions, and merchandise assortment.

Content:

• The retail environment. Evolution of the retail sector. The importance of retailing for the economy
• Typology of retail and wholesale firm
• Retail marketing-mix
• Mechandise management
• Pricing
• Retail communications
• Store location - Space management - Store atmosphere
• Customer service
• Principles of wholesale marketing
• Advanced issues in retail management

Educational Aims

At the completion of this course students will be able to:

• demonstrate understanding of the complexities of retail environments
• demonstrate knowledge of concepts and practices underlying sustainable retailing
• understand strategies for improving retail marketing across a range of organisations.

Student Evaluation

The methods of teaching Retail Marketing are lectures, group discussion and case study analysis.  Lectures will be based on text materials, outside readings and practical experience on the part of the instructor. 

It is based on the marks achieved in the written exams taken at the end of the term. However students can gain extra points by working on assignments given to them during semester. This is not compulsory, but can significantly contribute to the finally achieved degree.

Bibliography

1. Ν. Παπαβασιλείου, Γ. Μπάλτας, (2003), Μάρκετινγκ, Λιανικού και Χονδρικού Εμπορίου, ROSILI ΕΜΠΟΡΙΚΗ - ΕΚΔΟΤΙΚΗ Μ.ΕΠΕ (in Greek).
2. Michael  Levy,  Barton A Weitz, Dhruv  Grewal, (2014),  Retailing Management, (9^th  Edition), McGraw-Hill.
3. Michael Levy, Barton A. Weitz, (2012), Retailing Management, (8^th Edition),  McGraw-Hill.

Subject

1. The course is organized around topics such as:
2. Constitutional safeguarding of tax and labor.
3. The concept of labor.
4. Individual and Collective Labor Agreement
5. Working conditions.
6. Health and Safety
7. Bodies that govern labor  in a national / EU / international environment

Educational Aims

After completing the course, students are expected to have gained considerable knowledge of the constitutional safeguarding of taxes and labor, the labor relations governing the most important sectors of economic activity, the rules concerning the health and safety of workers and the bodies which are active in this field at national, EU and international level.

Student Evaluation

Final Written Exam.

Bibliography

1. Μοίρα, Π. – Μυλωνόπουλος, Δ. (2014). Εργασιακές Σχέσεις. Θεσμοί-Πολιτικές-Εφαρμογές, εκδ. Νομική Βιβλιοθήκη, Αθήνα,(in Greek).
2. Μυλωνόπουλος Δημήτριος, Το Σύνταγμα 1975/1986/2001, 1η έκδ./2001, ΕΚΔΟΣΕΙΣ ΣΤΑΜΟΥΛΗ ΑΕ (in Greek).

Subject

The following subjects are analyzed: the content of a research study, the process of a research study, collecting preliminary and secondary data, qualitative and quantitative research study, measurement scales, the principles of developing a questionnaire, the sampling procedure, determining the sample size. Presenting statistical analyses in research, and more specifically, selecting the statistical test, descriptive statistics and frequencies, correlation analyses, t-test, ANOVA, factor analysis, cluster analysis, discriminant analysis, regression analysis, conjoint analysis, correspondence analysis, non parametric analyses.

Educational Aims

By the end of this course the students should be able to a) determine the suitable research methodology, according to the research problem, b) develop a reliable and valid research instrument which is supported theoretically through literature references, c) analyze statistically preliminary and secondary data, through which they can make management decisions.

Student Evaluation

1. Written examination after the end of the semester (35%) including: Statistical analyses

2. Written paper (50%)

3. Interview - survey (15%)

Bibliography

1. ΜΑΡΚΕΤΙΝΓΚ, ΠΑΝΤΟΥΒΑΚΗΣ Α.-ΣΙΩΜΚΟΣ Γ.-ΧΡΗΣΤΟΥ Ε. ISBN: 978-960-14-2960-1, Εκδότης: ΕΚΔΟΤΙΚΟΣ ΟΡΓΑΝΙΣΜΟΣ ΛΙΒΑΝΗ ΑΒΕ (in Greek).
2. Μέθοδοι έρευνας αγοράς, Σταθακόπουλος Βλάσης, ISBN: 9786185304188, Εκδότης: UNIBOOKS ΙΚΕ (in Greek).
3. Published Articles in International Journals:
   • International Journal of Productivity and Performance Management
   • The TQM Journal
   • Total Quality Management and Business Excellence
   • Journal of Consumer Marketing
   • Journal of Business & Industrial Marketing

Subject

Location theory and economic activity - Theories on localized industrial formation. Agglomeration and localization: industrial complexes, districts and clusters. Rural entrepreneurship and local development theories. Business clusters and networks as models and strategy of SMEs in the global context. Cluster Theory and Practice: Advantages for the Small Business; rural business clusters – advantages, disadvantages and success factors.

Educational Aims

Investigating the relationship of local / regional to the globalized economy and understanding the new phenomena of industrial concentration and specialization. Understanding new business models in the modern market.

Student Evaluation

Exam in the end of the term. Optional essay on cluster case-studies and presentation in class, contributing 25% to the final grade.

Bibliography

1. Λαμπρινίδης, Λ. (επιμ.) 2005. Η Επιχειρηματικότητα  στην Ευρωπαϊκή Υπαιθρο. Η περιπτωση της Ελλαδας. Αθήνα: ΠΑΤΑΚΗΣ, (in Greek).
2. Μπουρδουκούτας Π. 2005. Επιχειρηματική Στρατηγική σε μια Ημιπαγκοσμιοποιημένη Οικονομία. Αθήνα: ΣΤΑΜΟΥΛΗΣ, (in Greek).
3. Karlsson, C. (Ed) 2008. Handbook of Research on Cluster Theory. Edward Elgar Publishing.
4. Gry, A.A., Carter, S., Ljunggren, E., Welter, F. 2011.The Handbook of Research on Entrepreneurship in Agriculture and Rural Development.Edward Elgar Publishing.

Subject

The course aims to provide students with an advanced integrated knowledge and understanding of price formulation and mechanisms and enable students to acquire a specialised knowledge of selected topics, such as:

Introduction to the economists’ way of thinking, Introduction in the price mechanism. The demand for agricultural products (consumer theory, demand for agricultural products, determinants of demand, demand functions, elasticities of demand). Supply of agricultural products (Production theory, supply of agricultural products, supply functions, determinants of supply, supply elasticities , effect of technological progress. Demand for production inputs. Formulation of prices of agricultural products, Price fluctuations for agricultural products.

Educational Aims

At the end of this course students are expected to obtain basic skills and knowledge to understand how prices are formulated along with the factors that affect the whole mechanism especially for the case of Agricultural Products.

Student Evaluation

The assessment of the expected learning outcomes is made by written examination at the end of the semester, which includes questions that evaluate both the acquired knowledge by students and their ability to utilize them critically.

Bibliography

1. NorwoodB., LuskJ., Μάρκετινγκ και Τιμές Αγροτικών Προϊόντων, 1η έκδ./2012, Εκδόσεις BROKEN HILL PUBLISHERS LTD (in Greek).

2. Λιανός Θ., Δαμιανός Δ., Μέργος Γ., Ντεμούσης Μ., Κατρανίδης Σ. «Αγροτική Οικονομική», ISBN: 960-359-006-1, Γ΄ΕΚΔΟΣΗ/2009, Εκδόσεις ΜΠΕΝΟΥ (in Greek).

Subject

1. Introduction to project management
2. The history of project management
3. Project management standards
4. Project integration management
5. Process management
6. Project management plan
7. Project lifecycle
8. Feasibility study
9. Project managementscope
10. Work breakdown structure(WBS)
11. Time management (time estimation)
12. Critical path method (CPM)
13. Gannt chart
14. Procurement management
15. Resource and cost management (cost estimate)
16. Cash flow
17. Project execution, monitoring and control
18. Earned value
19. Quality Management
20. Risk management
21. Communication management
22. Organization structure

Student Evaluation

Written examination after the end of the semester (100%) including:

• Multiple-choice questions
• Solving problems of project management (processes, scheduling, resources, supplies, costs, cash flow)
• Benchmarking theory elements

Bibliography

1. Burke Roy, Διαχείριση Έργου, 1η έκδοση, 2014, Εκδόσεις Κριτική Α.Ε. (in Greek).
2. Shtub Avraham, Διαχείριση Έργων, 1η έκδοση, 2008, Εκδόσεις Επίκεντρο Α.Ε. (in Greek).
3. Project Management: Planning and Control Techniques, Roy Burke, 5th Edition, Publisher: Wiley; 5 edition (November 25, 2013), Language: English, ISBN-10: 1118561252.
4. Fundamentals of Project Management: Tools and Techniques (PROJECT MANAGEMENT SERIES), Roy Burke, Publisher: Burke Publishing; 2nd edition (January 15, 2010), Language: English, ISBN-10: 0958273367.
5. Project Management: Processes, Methodologies, and Economics, Avraham Shtub,‎ Jonathan F. Bard,‎ Shlomo Globerson, Publisher: Pearson; 2 edition (October 30, 2004), Language: English, ISBN-10: 0130413313.

Subject

Labor Productivity and Comparative Advantage: The Ricardian Model; Specific Factors and Income Distribution; Resources and Trade: The Heckscher-Ohlin Model; The Standard Trade Model; Economies of Scale, Imperfect Competition and International Trade; International Factor Movements; The Instruments of Trade Policy

Student Evaluation

Written exams at the end of the semester.

Bibliography

1. Διεθνής οικονομική,  Kenen Peter B., 1η έκδ./1999, ΕΚΔΟΣΕΙΣ ΠΑΠΑΖΗΣΗ ΑΕΒΕ (in Greek).
2. Διεθνής οικονομική,  PAUL KRUGMAN, MAURICE OBSTFELD, 1η έκδ./2011, ΕΚΔΟΣΕΙΣ ΚΡΙΤΙΚΗ ΑΕ (in Greek).

Subject

Analysis of regional development issues, with emphasis on rural areas and the specific conditions and factors defining their dynamic and growth. The methodology and research tools taught in this course provide the framework for analyzing empirical data concerning production specialisation and entrepreneurship, labour force and skills, and local/regional development.

Educational Aims

Students are provided with conceptual and methodological tools and techniques enabling them to carry out the fieldwork and data analysis required for researching the multiple aspects of regional development.

Student Evaluation

Individual or group assignments consisting of fieldwork, data analysis and report presenting the research results.

Bibliography

1. Αναστασιαδου, Σ. 2012. Στατιστικη και Μεθοδολογία Έρευνας στις Κοινωνικές Επιστήμες. Αθήνα: Εκδόσεις Κριτική, (in Greek).
2. Ανθοπούλου, Θ., Μωυσίδης, Α. (επιμ.) 2001. Από τον Αγροτικό Χώρο στην Ύπαιθρο Χώρα. Μετασχηματισμοί και σύγχρονα δεδομένα του αγροτικού κόσμου στην Ελλάδα.  Αθήνα: Gutenberg, (in Greek).
3. Somekh, B.,Lewin, C.(Eds)2011.Theory and Methods in Social Research? Sage (2nd edition).
4. Kara, H. 2015. Creative Research Methods in the Social Sciences. The University of Chicago Press Books.

Subject

Analysis of market supply and demand, objectives and targets, to establish a competitive Business Idea. Firm-level analysis of costs and prices, budget and finance, priorities and milestones, to substantiate the feasibility of the proposed Business Plan.

Educational Aims

Students will be provided with analytical tools and techniques enabling them to transform their innovative ideas to well grounded and competitive business proposals.

Student Evaluation

Individual or group assignments consisting of two phases: (a) a documented business idea draft and (b) an analytical business plan.

Bibliography

1. Κυριαζόπουλος Π., Βρυζίδης Λ. 2008. Εισαγωγή στην επιχειρηματικότητα. Αθήνα: Σύγχρονη Εκδοτική, (in Greek).
2. Λαμπρόπουλος Π. 2008. Επιχειρηματικότητα. Σχεδιασμός και ανάπτυξη των επιχειρήσεων στην κοινωνία της πληροφορίας: Θεωρητικές και πρακτικές προσεγγίσεις: Μικρομεσαίες επιχειρήσεις, συνεταιριστικές επιχειρήσεις, γυναικείες επιχειρήσεις.  Αθήνα: Προπομπός  - Σειρά: Ειδικές Επιστημονικές Εκδόσεις, (in Greek).
3. Butler, D. 2014. Business Planning for New Ventures. A guide for start-ups and new innovations? Routledge (274 pages).
4. Grit, R.2012. Making a Business Plan (2nd Edition) Routledge (108pages)

Bibliography

1. Βιβλίο [50659255]: Πώς γίνεται μια επιστημονική εργασία;, Ζαφειρόπουλος Κώστας Λεπτομέρειες (Το βιβλίο αυτό μπορούν οι φοιτητές να το δηλώσουν στον Εύδοξο).