Ακαδημαϊκοί Τίτλοι

• Διδακτορικό Δίπλωμα του Τμήματος Οργάνωσης και Διοίκησης Επιχειρήσεων του Οικονομικού Πανεπιστημίου Αθηνών. Τίτλος της Διδακτορικής Διατριβής: «Η Απόδοση της Επιχείρησης και ο Προσανατολισμός στην Εσωτερική και Εξωτερική Αγορά: Η Περίπτωση των Επιχειρήσεων Λιανικής Πώλησης τύπου Σούπερ Μάρκετ (Αλυσίδες) στην Ελλάδα». Επιβλέπων Καθηγητής: Γεώργιος Πανηγυράκης.
• Πτυχίο Master of Science στο αντικείμενο του Marketing (MSc in Marketing) του Πανεπιστημίου του Stirling (Σκωτία).
• Πτυχιούχος του Οικονομικού Πανεπιστημίου Αθηνών, (πρώην ΑΣΟΕΕ) του τμήματος Οργάνωσης και Διοίκησης Επιχειρήσεωνμε ειδίκευση Marketing.
• Πτυχιούχος του Τεχνολογικού Ιδρύματος Πειραιά, της Σχολής Διοίκησης και Οικονομίας, του τμήματος Διοίκησης και Οργάνωσης Επιχειρήσεων. Υποτροφία από το Ίδρυμα Κρατικών Υποτροφιών (ΙΚΥ) για το έτος 1989.

Ερευνητικά Ενδιαφέροντα

• Συμπεριφορά Καταναλωτή
• Μάρκετινγκ και Βιώσιμη Ανάπτυξη – Σπατάλη Τροφίμων
• Μάρκετινγκ Επιχειρήσεων Τροφίμων & Λιανεμπορίου
• Μάρκετινγκ και Επικοινωνίες
• Εσωτερικό Μάρκετινγκ

1. George G. Panigyrakis, Prokopis K. Theodoridis and Cleopatra A. Veloutsou, (2002), “All Customers Are Not Treated Equally: Financial Exclusion in Isolated Greek Islands”, Journal of Financial Services Marketing, Τόμος 7, Αρ. 1, σελ. 54-66.
2. George G. Panigyrakis and Prokopis K. Theodoridis, (2007) “Market Orientation and Performance: An Empirical Investigation in the Retail Industry in Greece”, Journal of Retailing and Consumer Services,Τόμος 14, Αρ. 2, Μάρτιος, σελ. 137-149.
3. Prokopis K. Theodoridis and Kalliopi C. Chatzipanagiotou, (2009), “Store Image Attributes and Customer Satisfaction across Different Customer Profiles within The Supermarket Sector in Greece”, European Journal of Marketing, Τόμος 43, Αρ. 5, σελ. 708-734.
4. George G. Panigyrakis and Prokopis K. Theodoridis, (2009), “Internal Marketing Impact on Business Performance in a Retail Context”, International Journal of Retail & Distribution Management, Τόμος 37, Αρ. 7, σελ. 600-628.
5. Prokopis Theodoridis and George G. Panigyrakis, (2010), “Internal Marketing, Market Orientation and Organisational Performance: The Mythodological Triangle in a Retail Context”, σε Morschett D., Schnedlitz P., Schramm-Klein H., Swoboda, B., (Eds.), European Retail Research, Τόμος 24, Αρ. 2, σελ. 33-68, Gabler Verlag.
6. Prokopis K. Theodoridis and Anastasios P. Panopoulos, (2012), “Shopping Centre Image Attributes Effects on Consumer’s Satisfaction and Loyalty in Greece - Evidence at the Initial Stages of the Economic Crisis”, σε Morschett D., Schnedlitz P., Schramm-Klein H., Swoboda, B., (Eds.) European Retail Research, Τόμος  26, Αρ. 1, σελ. 21-41, GablerVerlag.
7. Prokopis K. Theodoridis, Antigone G. Kyrousi, Athina Y. Zotou and George G. Panigyrakis, (2013), “Male and Female Attitudes towards Stereotypical Advertisements: A Paired Country Investigation”, Corporate Communications: An International Journal, Τόμος 18, Αρ. 1, σελ. 135-160.
8. Anastasios Panopoulos, Prokopis Theodoridis, Athanasios Poulis, (2018) "Revisiting innovation adoption theory through electronic public relations", Information Technology & People, Τόμος 31 Αρ. 1, σελ. 21-40,  https://doi.org/10.1108/ITP-05-2016-0101.
9. Ifigeneia Leri and Prokopis K. Theodoridis, (2019), “The Effects of the Winery Visitor Experience on Emotions, Satisfaction and on Post-visit Behaviour Intentions”, Tourism Review, Τόμος 74 Αρ. 3, σελ 480-502. https://doi.org/10.1108/TR-07-2018-0092
10. Ifigeneia Leri and Prokopis K. Theodoridis, (2020), "How do personality traits affect visitor’s experience, emotional stimulation and behaviour? The case of wine tourism", Tourism Review, Vol. ahead-of-print, No. ahead-of-print. https://doi.org/10.1108/TR-05-2019-0148

Βιβλία

Stavros Papakonstantinidis, Athanasios Poulis and Prokopis Theodoridis, (2016), R U #SoMoLo ready? Consumers and Brands in the Digital Era, Business Expert Press, ISBN: 9781631572562.

Κεφάλαια σε Βιβλία

1. George G. Panigyrakis and Prokopis K. Theodoridis, (2011), The Role of Creativity, Willey International Encyclopedia of Marketing, Εditors in chief: Jagdish N. Sheth and Naresh K. Malhotra, John Willey & Sons Ltd, UK, Τόμος 4 (editors of the 4^th volume: Michael A. Belch and George E. Belch), σελ. 190-197.
2. Prokopis Theodoridis and Sofia Vassou, (2014), Exploring luxury consumer behavior, The Management of Luxury - A Practitioner’s Handbook, Editors:  Benjamin Berghaus, Günter Müller-Stewens, Sven Reinecke, Kogan Page. Σελ. 71-82.
3. Prokopis K. Theodoridis, (2015), Marketing, Interactive, The SAGE Encyclopedia of Quality and the Service Economy, Editor: Su Mi Dahlgaard-Park, SAGE Publications, Inc, σελ. 399-402.
4. Prokopis K. Theodoridis, (2015), Shopping Behavior, The SAGE Encyclopedia of Quality and the Service Economy, Editor: Su Mi Dahlgaard-Park, SAGE Publications, Inc, σελ. 746-750.
5. Prokopis K. Theodoridis and Antigone G. Kyrousi, (2015), Advertising, The SAGE Encyclopedia of Quality and the Service Economy, Editor: Su Mi Dahlgaard-Park, SAGE Publications, Inc, σελ. 15-19.
6. Eirini Koronaki and Prokopis Theodoridis, (2020), Crafting food shopping experiences: the case of food halls in luxury departments stores, in Consumer Science and Strategic Marketing: Case Studies on Food Experiences: Insights for Marketing, Retail and Events, Editors: Adrienne Steffen and Susanne Doppler, Elsevier, sel. 51-63 (ISBN: 978-0-12-817792-1)

Επιστημονικά Συνέδρια (ενδεικτικά)

1. Prokopis Theodoridis, George Panigyrakis and Anastasios Panopoulos, (2010),  “Shopping Centre Image Attributes Effects on Consumer’s Satisfaction and Loyalty in Greece”, 17^th International Conference on Recent Advances in Retailing and Services Science, The European Institute of Retailing and Services Studies (EIRASS), Κωνσταντινούπολη, Τουρκία, 2-5 Ιουλίου.
2. Anastasios P. Pagiaslis, George Maglaras and Prokopis Theodoridis, (2011),“The Impact of Perceived Usefulness and Perceived Ease of Use on Online Purchases: a comparison of Buyers and Non-Buyers Perceptions”, The 16^th International Conference on Corporate and Marketing Communications, Οικονομικό Πανεπιστήμιο Αθηνών, Αθήνα, 27-29 Απριλίου.
3. Anastasios Panopoulos and Prokopis Theodoridis, (2011), “A Proposed Framework for the Adoption of the Internet By Public Relations Managers”, The 16^th International Conference on Corporate and Marketing Communications, Οικονομικό Πανεπιστήμιο Αθηνών, Αθήνα, 27-29 Απριλίου.
4. Prokopis Theodoridis, Athina Y. Zotou and Antigone G. Kyrousi, (2011), “Male and Female Attitudes Towards Female Stereotypes: Some Preliminary Evidence”, The 16 International Conference on Corporate and Marketing Communications, Οικονομικό Πανεπιστήμιο Αθηνών, Αθήνα, 27-29 Απριλίου.
5. Prokopis K. Theodoridis and Anastasios P. Panopoulos, (2011), “Shopping Centre Image Attributes Effects on Consumer’s Satisfaction and Loyalty during the Crisis in Greece”, The 16^th Conference of the European Association of Education and Research in Commercial Distribution, University of Parma, Parma, Ιταλία, 29 Ιουνίου-01 Ιουλίου.
6. Anastasios Panopoulos, Prokopis Theodoridis and Athanasios Poulis, (2013),“Investigation of E-Public Relation’s Adoption Construct”, 42^ndAnnual Conference, European Marketing Academy (EMAC), Istanbul Technical University, Κωνσταντινούπολη, 4-7 Ιουνίου.
7. Prokopis K. Theodoridis and Vasiliki Boukouvala, (2014), “Product placement and celebrity endorsement impact on consumer’s behavior: an empirical investigation”, The 19^th International Conference on Corporate and Marketing Communications, Universita Cattolica del Sacro Cuore, Μιλάνο,  3-4 Απριλίου.
8. Prokopis Theodoridis and Ifigeneia Leri, (2014), “The Wine Industry in Greece: Does Market Orientation Affect Wineries’ Performance?”  25^th  Scientific-Experts Congress on Agriculture and Food Industry, Σμύρνη, 24-27 Σεπτεμβρίου.
9. Antigone G. Kyrousi, Eirini Koronaki and Prokopis Theodoridis, (2015), “Reaching for the better me: Development of a scale to measure Luxury Consumer - Personal Identity Enrichment”, 2015 Global Fashion Management Conference (GFMC), University of Florence, Φλωρεντία, 25-28 Ιουνίου.
10. Prokopis Theodoridis and George J. Avlonitis, (2016),“A marketing anatomy in a lasting recession: The case of Greece”, 2016 Global Marketing Conference, Changwon National University, Χόνγκ-Κόνγκ, 21-24 Ιουλίου.
11. Prokopis Theodoridis and Ifigeneia Leri, (2017), “The Winery Visitor Experience”, The 5^th International Conference on Contemporary Marketing Issues, Alexander Technological Educational Institute of Thessaloniki and Manchester Metropolitan University Θεσσαλονίκη, 21-23 Ιουνίου.
12. Ifigeneia Leri and Prokopis Theodoridis, (2018), “The effects of the Winery Visitor Experience on emotions, satisfaction and on Post-visit Behaviour Intentions”, 47^th   Annual Conference, European Marketing Academy (EMAC), University of Strathclyde, Γλασκώβη, 29 Μαΐου - 1 Ιουνίου.
13. Vasiliki Boukouvala and Prokopis Theodoridis, (2018), “The Endorser Credibility Model in a High Intensity Plot Connection Placement Context”, 17^th International Conference on Research in Advertising (ICORIA 2018), University–Business Foundation of the University of Valencia, Βαλένθια 21-23 Ιουνίου.
14. Theodoridis P.K., Gkikas D.C., (2018), “How Artificial Intelligence Affects Digital Marketing”, 7^th International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT 2018), West Attica University, Αθήνα, Ελλάδα, 17-20 Οκτωβρίου.
15. Kyrousi A.G., Theodoridis P.K., (2018), “Consumers against luxury brands: Towards a Research Agenda”, 7^th International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT 2018), West Attica University, Αθήνα, Ελλάδα, 17-20 Οκτωβρίου.
16. Gkikas D.C., Theodoridis P.K., (2018), “Artificial Intelligence (AI) Impact on Digital Marketing Research”, 7^th International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT 2018), West Attica University, Αθήνα, Ελλάδα, 17-20 Οκτωβρίου. 
17. Leri I., Theodoridis P., (2019), “Moderation effect of the Big Five personality traits on the relationships between servicescape, visitor's emotions and visitor's revisit intention – the case of wine tourism”, 48^th Annual Conference, European Marketing Academy (EMAC), University of Hamburg, Germany, Μάιος 28-31.
18. Leri I., Theodoridis P., (2019), “Winery Visitors’ Experience, Emotional Stimulation, Satisfaction and Behavioral Intentions: The Role of Age and Previous Experience”, 8^th International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT 2019), West Attica University, Χίος, Ελλάδα, 17-Ιουλίου.
19. Koronaki E., Theodoridis P.K., Panigyrakis G.G., (2019), “Linking Luxury Brand Experience and Brand Attachment Through Self-Brand Connections: A Role-Theory Perspective”, 8th International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT 2019), West Attica University, Χίος, Ελλάδα, 17 Ιουλίου.
20. Theodoridis P.K., Gkikas D.C. (2019), “Optimal Feature Selection for Decision Trees Induction Using a Genetic Algorithm Wrapper - A Model Approach”, 8^th International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT 2019), West Attica University, Χίος, Ελλάδα, 17 Ιουλίου.
21. Gkikas D.C., Theodoridis P.K., (2020), “Online Consumer Behaviour in Social Media Post Types: A Data Mining Approach”, 49^th Annual Conference, European Marketing Academy (EMAC), Corvinus University of Budapest, Ουγγαρία.
22. Koronaki, E., Theodoridis, P.Κ., (2020) “What does sustainable luxury consist of and how is it linked to brand experience - An examination of social media posts”, 8^th International Conference on Contemporary Marketing Issues ICCMI, Virtual Conference, Σεπτέμβριος 11-13.
23. Theodoridis, P.Κ., Kavoura, A., (2020), “The Impact of COVID-19 on Consumer Behaviour - The Case of Greece”, 9^th International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT 2020), West Attica University, virtual conference, Σεπτέμβριος 26-28.
24. Koronaki, E., Theodoridis, P. (2021), “Self-actualization revisited: a philosophical investigation and literature review”, Corporate Marketing Communications Conference, Granada, Spain (transferred to 2021 due to Covid).