Academic Titles

• 2012-2019: PhD
  Thesis: Brand placement and branded product placement in electronic and entertainment media: factors that affect consumers' purchase behavior
  Direction: Marketing Communications and Advertising
  University of Patras, Department of Business Administration of Food and Agricultural Enterprises

• 2010-2012: ΜΒΑ Food Business Management
  University of Patras, Department of Business Administration of Food and Agricultural Enterprises

• 2005-2009: Marketing and Operations Management
  University of Macedonia, Department of Marketing and Operations Management

Research interests

• Marketing Communications
• Advertising
• Product Placement
• Online Advertising
• Marketing

International Conferences

• 18th International Conference on Research in Advertising – ICORIA, IMC University of Applied Sciences, Krems, (2019), presentation - “The Relationship Between Endorser Credibility and Brand Credibility in a High Intensity Plot Connection Placement Context”
• 17th International Conference on Research in Advertising – ICORIA, Valencia, (2018), presentation – “The Endorser Credibility Model in a High Intensity Plot Connection Placement Context”
• 19th International Conference on Corporate and Marketing Communications, Μιλάνο, (2014), presentation – “Product placement and celebrity endorsement impact on consumer’s behavior: An empirical investigation”